What does a Lead Marketing Coordinator do?

Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.

Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.

What responsibilities are common for Lead Marketing Coordinator jobs?
  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating iteneraries, and ordering marketing collateral
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Conduct market research and identify trends
What are the typical qualifications for Lead Marketing Coordinator jobs?
  • Bachelor's degree in business administration, marketing, communications, or a related field
  • 1-3 years of experience in marketing
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, priotitize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience8+ years

How much does a Lead Marketing Coordinator make?

Confident
$55,299 /yr
Total Pay
$51,523
 /yr

Base Pay

+
$3,776
 /yr

Additional Pay

$55,299

 / yr
$38K$81K
Most Likely Range
Possible Range
See More Insights

Lead Marketing Coordinator Career Path

Learn how to become a Lead Marketing Coordinator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Lead Marketing Coordinator
$55,299/yr
Director of Marketing
$205,849/yr
Lead Marketing Coordinator

Years of Experience Distribution

0 - 1
22%
2 - 4
11%
5 - 7
0%
8+
67%
Not including years spent in education and/or training

Lead Marketing Coordinator Insights

Read what Lead Marketing Coordinator professionals have to say about their job experiences and view top companies for this career.
FitternityFitternity
Marketing Intern
Aug 31, 2020

“Few of the people working here are really good and helpful and they can mentor you really well.”

LogRhythmLogRhythm
Marketing
May 30, 2020

“No longer about building a great place to work and trusting the best talent will follow.”

PerpetuaPerpetua
Growth Marketing
May 11, 2021

“People are nice and friendly so you don't have to overthink messaging them / asking them questions.”

HealthEngine(Australia)HealthEngine(Australia)
Marketing
Mar 18, 2021

“You’re trusted and empowered to do the work and the work is interesting and diverse.”

Global MediaGlobal Media
Marketing Coordinator
Jan 28, 2021

“I get better and better at my job every day and our training is really interactive and fun.”

UPMCUPMC
Marketing
Aug 31, 2021

“Pressure from clients and upper levels at the organization was easily felt during my time.”

Beam SuntoryBeam Suntory
Senior Marketing Lead
May 10, 2021

“Compensation is competitive but inconsistent and based on an antiquated banding and annual review approach/system.”

Vectra AutomationVectra Automation
Marketing Assistant
Aug 26, 2021

“There were many opportunities for growth within my position and I felt like my opinion was highly valued.”

See More

Lead Marketing Coordinator Interviews

Frequently asked questions about the role and responsibilities of marketing coordinators

A marketing coordinator develops and executes advertising campaigns that are designed to raise awareness about a company, brand, or product. This may include drafting content, performing market research, evaluating ROI, crafting a brand strategy, and coordinating the creation of promotional materials.

Yes, marketing is a growing field with many new opportunities as avenues like social media marketing and online content marketing grow. Becoming a marketing coordinator is a good career step for those who enjoy creative projects where they can innovate and explore new ways to communicate with people.

On average, a marketing coordinator makes just over $55,299 a year. Seniority and experience are typically the biggest factors in a marketing coordinator's salary. Marketing professionals also tend to make more in the health care, eCommerce, software, and computer technology industries.

Working as a marketing coordinator is not usually considered a hard job, though marketing coordinators need to employ a careful balance of organization and creativity. While it's important to think outside the box, explore new ideas, and employ intriguing strategies, a marketing coordinator must also have excellent time management and a keen eye for detail.

Related Careers

Market Researcher
$64,878
No skills overlap
Digital Marketing Manager
$84,040
No skills overlap
Market Analyst
$71,640
No skills overlap
Marketing Manager
$79,446
No skills overlap

Lead Marketing Coordinator Jobs