What does a Store Manager/Store Leader do?

Store managers are responsible for the general management of a retail store. That could mean one store in a chain of thousands or a stand-alone retail establishment. Regardless of the size of the parent company, a store manager's primary purpose is to ensure that a store's operations run smoothly.

While most companies do not look for their store managers to have a specific educational background, some say they prefer candidates that have a college degree. The best store managers have many years of retail experience, a strong ability to lead, and excellent attention to detail.

  • Drive customer service excellence to every aspect of the store, including store appearance, display of merchandise, product placement, story layout, and selling procedures
  • Ensure strategic goals and sales targets of the store are met by maximizing sales and gross profit, reviewing sales performance, controlling expenses, and managing inventory
  • Hire, train, develop, and supervise staff
  • Provide staff with feedback, coaching, and performance evaluations
  • Coordinate daily staffing and staffing schedules
  • Ensure the store complies with outlined safety policies and proceduces, as well as state and local health regulations
  • Make sure wages, work hours, and equal employment opportunities are upheld according to federal and state laws
  • Perform administrative tasks to support the smooth operation of all store operations, including the timely submission of all personnel paperwork, preparing and submitting reports, and monitoring sales receipts and cash
  • Monitor stock and inventory, and perform quality assurance of merchandise on a regular basis
  • Minimum high school diploma, GED, or equivalent education
  • 3-5 years of retail sales required; retail management experience and a college degree preferred
  • Excellent organizational, time management, prioritization, and multitasking skills
  • Experience with interviewing, hiring and evaluating candidates, and assessing employee performance
  • Basic math skills sufficient to complete orders, calculate inventory, and manage cash registers
  • Ability to reach overhead, bend, squat, kneel, and carry products in order to perform and cover all workfloor duties
  • Able to give clear directions and set expectations for staff
  • Demonstrated ability to lead by example
Work/Life Balance
2.8 ★
Salary Range--
Career Opportunity
3.3 ★
Avg. Experience8+ years

Store Manager/Store Leader Salaries

Average Base Pay

$58,662 /yr
Same as national average
Not including cash compensation
See More Insights
Median: $59K
See More Insights
Glassdoor Estimated Salary

Store Manager/Store Leader Career Path

Learn how to become a Store Manager/Store Leader, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Lead Store Manager
Store Manager V
See Career Path

Store Manager/Store Leader Insights

Read what Store Manager/Store Leader professionals have to say about their job experiences and view top companies for this career.
El Topo
Sep 23, 2021

“I really liked working there the wait staff was great and talkative and the kitchen was understanding towards mistakes.”

Assistant Boutique Manager
Jan 24, 2021

“It is such a fun and great environment to work especially with the right staff.”

Store Manager
Sep 14, 2019

“Not getting paid more for stepping up and continuing to do great work and not getting recognition.”

Alley TheatreAlley Theatre
Scene Shop Supervisor
Apr 17, 2021

“The people I work with are the best in the industry and they’re my closest friends”

Retail Team Lead (Keyholder)
Aug 5, 2021

“The pay is average but not what I feel is fair since you have to do everything.”

Store Manager
Aug 16, 2020

“Most employees are nice but don't get to comfortable here or you'll get stuck.”

Assistant Store Manager
Jul 19, 2021

“Met one good colleague with whom I was able to keep a great professional relationship even today.”

O'Reilly Auto PartsO'Reilly Auto Parts
Store Manager
Aug 2, 2021

“You get vacation but good luck on taking it or having "good enough" payroll to do it.”

See More

Store Manager/Store Leader Interviews

Related Careers

Kitchen Manager
No skills overlap
Restaurant Manager
Operations Manager
No skills overlap
Program Manager
No skills overlap

Store Manager/Store Leader Jobs

Frequently asked questions about the roles and responsibilities of a lead store manager

The most similar professions to lead store manager are:
  • Kitchen Manager
  • Restaurant Manager
  • Operations Manager
  • Program Manager