What does a Visual Merchandiser/Visual Lead do?
A visual merchandiser works in retail sales and develops creative visual concepts to build attractive store displays. A visual merchandiser uses creativity and combines the brand's goals with the customer's desires. They encourage potential customers to enter stores and purchase merchandise. Additionally, a visual merchandiser will create floor plans for retail space and situates displays in an ideal position to encourage sales. They use marketing strategy and a creative approach to sales in order to promote the company's image visually.
A high school diploma or equivalent degree is necessary to become a visual merchandiser. Many employers prefer advanced degrees in fashion, graphic design or a business-related field. Training within the company is generally required in order to fully understand the brand's image and message to be marketed. Individuals with experience in marketing strategy and a keen eye for design tend to excel in the position of visual merchandiser.
- Research current industry trends and remain on the cutting edge of visual design and merchandising
- Participate in meetings with other departments within the store to determine areas to be addressed and improved upon
- Account for the company's message and vision and creative incorporate them into visual design
- Create attractive concepts to be used in-store signage and on social media platforms
- Prepare visual guides instructing retail branches throughout the country how to appropriately build out and design visual merchandising areas of the store
- Communicate with marketing team to establish strategies and design concepts for seasonal product launches and displays
- Monitor and account for the time and manpower required to build and stock store displays and communicate this information with management
- Design marketing strategies to announce promotions, sales and coming special events within the store
- High school diploma is required, an advanced degree in business, marketing or related field preferred
- Detailed knowledge of the product and industry preferred
- Ability to work diligently with little supervision
- Confident in creating and communicating concepts in business meetings and to supervisors
- Excellent communication and interpersonal skills are essential
- Excited and energetic in designing new ways to reach customers
- Ability to thrive in a fast-paced and creative environment
- Experience researching and determining industry and marketing trends
- Adherence to the brand's goals, philosophy and policy regarding marketing and sales strategies
How much does a Lead Visual Merchandiser make?
Visual Merchandiser/Visual Lead Career Path
Learn how to become a Visual Merchandiser/Visual Lead, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Visual Merchandiser/Visual Lead Insights
“My interactions with every team member are always positive and I love working with everyone at Buff.”
“Pay was good to start but make sure you ask about the tiers and how fast you get there.”
“I felt my work was really appreciated by my team and it was the best merchandising role I’ve ever had.”
“Management would constantly questioning my ability to do my job the way it should be done aka micromanaging.”
“Recruitment & promotion: don’t expect any career progression because you are not getting it – they always hire and promote friends and family members.”
“you have to beg to use any vacation time and it was probably one of the worst companies i have EVER worked for.”
“4 schedule which is nearly unheard of in retail and I really enjoyed the team and felt we worked together seamlessly.”
“Benefits are really good and some of the people you work with are amazing”
Visual Merchandiser/Visual Lead Interviews
Frequently asked questions about the roles and responsibilities of a Visual Merchandiser/Visual Lead
- Merchandise Coordinator
- Merchandise Manager
- Visual Manager