What does a Marketing Manager do?

A marketing manager is responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. They track and analyze the performance of advertising campaigns, manage the marketing and ensure that all marketing is in line with the brand identity. Marketing managers can work in a variety of industries.

A Bachelor's degree in Marketing, Business Administration or Communications is required for a position as a marketing manager along with 5+ years of related experience. Successful marketing managers have hands-on experience with web analytics tools and are able to turn creative ideas into effective advertising projects.

What responsibilities are common for Marketing Manager jobs?
  • Create valuable and appealing content that attracts and converts our target groups
  • Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Develop strategic relationships and partner with key industry players, agencies and vendors
  • Organize conferences, trade shows, and major events
  • Build brand awareness and positioning
  • Recognize deficiencies in existing marketing campaigns and develop practical solutions within the budget
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
  • Develop a social media strategy using all relevant platforms to reach our target audience
What are the typical qualifications for Marketing Manager jobs?
  • 5+ years of relevant experience
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proficiency in online marketing, including social media, and content marketing
  • Excellent communication and decision-making skills
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Deep understanding of public relations
  • Ability to quickly adapt to change
  • Proficiency in working with metrics and processing figures with spreadsheets
Education--
Work/Life Balance
3.7 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

How much does a Marketing Manager make?

Confident
$92,520 /yr
Total Pay
$64,577
 /yr

Base Pay

+
$27,943
 /yr

Additional Pay

$92,520

 / yr
$44K$317K
Most Likely Range
Possible Range
See More Insights

Marketing Manager Career Path

Learn how to become a Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
18%
2 - 4
49%
5 - 7
19%
8+
14%
Not including years spent in education and/or training
See Career Path

Marketing Manager Insights

Read what Marketing Manager professionals have to say about their job experiences and view top companies for this career.
PicketPicket
Director of Market Operations
Jun 6, 2022

“I have enjoyed my time with Picket and excited about all the growth opportunities in the future.”

Expedia GroupExpedia Group
Associate Market Manager
Jan 10, 2021

“The account manager job can become monotonous (but it's still one of the best companies where to do this job)”

1st Signature Lending1st Signature Lending
Market Director
Feb 14, 2022

“Exciting and rewarding career path”

TutiplastTutiplast
Regulated Markets Associate
May 6, 2021

“It’s really good and good pay”

Intra-Cellular Therapies
Manager, Marketing Operations
Jun 23, 2022

“Pretty much everyone is great and a pleasure to work with.”

American Heart AssociationAmerican Heart Association
Youth Market Director
Mar 19, 2021

“The pay is great and the job is rewarding.”

AgodaAgoda
Market Manager
Dec 10, 2020

“Varied and broad responsibility.”

The Hotels NetworkThe Hotels Network
Market Manager
Aug 15, 2020

“Top and innovative products.”

See More

Marketing Manager Interviews

Frequently asked questions about the roles and responsibilities of a Marketing Manager

The most similar professions to Marketing Manager are:
  • Market Research
  • Digital Marketing
  • Market Analyst
  • Marketing Manager

Related Careers

Market Research
$76,631
No skills overlap
Digital Marketing
$85,247
No skills overlap
Market Analyst
$88,212
No skills overlap
Marketing Manager
$87,847
No skills overlap

Marketing Manager Jobs