What does a Market Research do?

Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.

Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

Education--
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

How much does a Market Research make?

Market Research Career Path

Learn how to become a Market Research, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
25%
2 - 4
41%
5 - 7
19%
8+
15%
Not including years spent in education and/or training
See Career Path

Market Research Insights

Read what Market Research professionals have to say about their job experiences and view top companies for this career.
IpsosIpsos
Market Research Analyst
Jan 14, 2022

“Everyone is nice and you get to work with a team that actually cares about your career growth”

Connect ResearchConnect Research
Market Research Specialist
Jul 12, 2020

“I have developed interesting networks and got great feedback from many experts on the topics I have been working on.”

Spero TherapeuticsSpero Therapeutics
Director Market Access
Dec 7, 2021

“It is an amazing place to work and I truly feel fortunate to be here.”

Golden SpiralGolden Spiral
Content Marketer
Feb 26, 2021

“I learned a lot here and it was a great place to be early on in my career.”

Vectone MobileVectone Mobile
Former Market Research Analyst
Jan 24, 2021

“Salary only is good other than that nothing is good and you will not even get 2 months salary fully because you will be fired.”

BNP Paribas Securities ServicesBNP Paribas Securities Services
Tax Market Specialist
Jul 4, 2021

“If you re lucky you will find a good life balance depending on the team you will be allocated”

FluturaFlutura
Market Research Analyst
Mar 11, 2021

“I did not find any Cons in fact this is the best place to work at”

DynataDynata
Market Research Interviewer
May 14, 2022

“I am now getting harassed when taking my 15 minute break during five hour shifts.”

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Market Research Interviews

Frequently asked questions about the roles and responsibilities of a Market Research

The most similar professions to Market Research are:
  • Digital Marketing
  • Marketing Coordinator
  • Market Analyst
  • Marketing Manager

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Digital Marketing
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Market Analyst
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Marketing Manager
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Market Research Jobs