What does a Market Researcher do?

Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.

Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

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Education--
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Market Researcher Salaries

Average Base Pay

$68,095 /yr
Same as national average
Not including cash compensation
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$35K
Median: $68K
$132K
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Glassdoor Estimated Salary

Market Researcher Career Path

Learn how to become a Market Researcher, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Market Researcher Insights

Read what Market Researcher professionals have to say about their job experiences and view top companies for this career.
Rutgers UniversityRutgers University
Market Specialist
Jul 22, 2019

“The benefits are strong and I'd recommend applying to a graduate program if you can.”

Golden SpiralGolden Spiral
Content Marketer
Feb 26, 2021

“I learned a lot here and it was a great place to be early on in my career.”

Medlife.comMedlife.com
Market Research Analyst
Oct 21, 2019

“Good learning and a nice place to learn latest tech in the market and build your career.”

Insulet CorporationInsulet Corporation
Market Access
Aug 27, 2019

“I feel empowered to make decisions and we have a good cultural feel beginning to build.”

Vectone MobileVectone Mobile
Former Market Research Analyst
Jan 24, 2021

“Salary only is good other than that nothing is good and you will not even get 2 months salary fully because you will be fired.”

FluturaFlutura
Market Research Analyst
Mar 11, 2021

“I did not find any Cons in fact this is the best place to work at”

BNP Paribas Securities ServicesBNP Paribas Securities Services
Tax Market Specialist
Jul 4, 2021

“If you re lucky you will find a good life balance depending on the team you will be allocated”

OrangeScapeOrangeScape
Content Marketer
Apr 21, 2021

“They have an amazing Product Training Session which will really help you understand the product.”

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Market Researcher Interviews

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