What does a Marketing Communications Specialist do?

Marketing communications specialists increase brand awareness for a company's current and potential clients and work in nearly every industry to create marketing materials to distribute to customers including newsletters, brochures, or email blasts. They also collaborate with design teams to produce other materials, including a white paper or promotional video. They distribute marketing materials to the appropriate parties, research online and offline channels, and determine best practices for distributing their marketing materials for maximum exposure.

Marketing communications specialists track marketing campaigns once they have successfully launched. Utilizing metrics including customer engagement or conversion rates, they identify how to improve future marketing campaigns and make notes. They are responsible for reporting campaign performance to upper management by analyzing data to create presentations on analysis to deliver. They run special marketing and promotions campaigns and may be responsible for the setup of interviews or press conferences, which involves reaching out to media and industry experts. Marketing communications specialists need at least a bachelor's degree in marketing, media, communications, or related fields.

What responsibilities are common for Marketing Communications Specialist jobs?
  • Responsible for collection, analysis and reporting of marketing KPI's.
  • Partner with agencies on strategic communications and graphic design.
  • Implement performance metrics and tracking tools to measure results.
  • Create press releases and distribute to local media outlets.
  • Act as the organization's representative with the media and at conferences.
  • Manage short-term and long-term resource allocation to ensure project timelines are met.
  • Understand customer pain points, assist in defining solutions and bring them to life.
  • Assist with approval social media and other ads from marketing vendor.
  • Coordinate web projects that present consistent, timely, and accurate information to prospective students and families.
  • Prepare, monitor, and evaluate departmental budgets, and ensure that the department operates in compliance with allocated funding.
  • Create flyers, promotional materials for upcoming events and engage constituents.
  • Develop and implement brand management.
  • Oversee the implementation and execution of the marketing strategy - including campaigns, events, digital and print marketing.
  • Build team culture and consistently hold employees accountable for upholding the organization's values.
  • Support the achievement of key strategic goals while generating gainful media coverage.
  • Able to socialize ideas, make recommendations, develop plans and gather consensus to move forward.
  • Lead and define go to market strategies for e-commerce activities in support of company strategic plan.
What are the typical qualifications for Marketing Communications Specialist jobs?
  • Bachelor's Degree in communications, marketing, business, or technology or equivalent experience.
  • Prior experience in a consultant position.
  • Sound attention to detail.
  • Comfortable with liaising and collaborate with others.
  • Experience with Google Analytics, InDesign, HTML, Photoshop, and Adobe Creative Suite software.
  • Solid critical thinking and leadership skills.
  • Comfortable writing, editing, and distributing communications materials such as newsletters.
  • Able to assist with retargeting where appropriate.
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

How much does a Marketing Communications Specialist make near United States?

$73,650 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
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Marketing Communications Specialist Career Path

Learn how to become a Marketing Communications Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Marketing Communications Specialist

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Marketing Communications Specialist Insights

Read what Marketing Communications Specialist professionals have to say about their job experiences and view top companies for this career.
Dansons (AZ)Dansons (AZ)
Marketing Specialist
Jul 28, 2022

“Worked with some of the most amazing and talented colleagues I have in my career.”

Valkyrie IntelligenceValkyrie Intelligence
PR & Marketing Specialist
Nov 11, 2022

“The pay is good and the projects are always interesting and bring positive impact to our clients.”

Coastal Pet ProductsCoastal Pet Products
Marketing Specialist
Nov 19, 2021

“You get to do different things here and wear different hats which proved to be a great learning opportunity”

Juniper NetworksJuniper Networks
Marketing Specialist
Oct 7, 2022

“• Emphasis on career development: I am given opportunities to stretch and really get hands”

Samuel, Son & Co.Samuel, Son & Co.
Marketing Specialist
Oct 5, 2022

“I've been given many opportunities to grow my career at Samuel and will continue to do so!”

Marketing Specialist
Apr 6, 2022

“No comments as it is minimum but yes you can be offered a good bucks.”

Mr Jonesing
Lead Generation Specialist
Mar 3, 2023

“Working with Mr Jonesing was really good and I anticipate to work with this business anytime soon.”

Marketing Specialist
Jan 25, 2022

“Not much clarity on career development paths and what is needed in order to move up.”

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Marketing Communications Specialist Interviews

Frequently asked questions about the roles and responsibilities of a Marketing Communications Specialist

The most similar professions to Marketing Communications Specialist are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

Related Careers

Market Researcher
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Digital Marketing Manager
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Market Analyst
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Marketing Manager
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Marketing Communications Specialist Jobs