What does a Content Marketing Manager do?
A content manager's role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. They use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness.
A content manager's daily responsibilities will include writing and managing a content team, therefore creativity and leadership skills are essential to this role. Therefore, most people who hold this position have a minimum of a bachelor's degree in English, marketing, communication, or journalism. They would also have worked to create content for at least three to four years before advancing to this managerial role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.
Content Marketing Manager Salaries
Average Base Pay
Content Marketing Manager Career Path
Learn how to become a Content Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.