What does a Content Marketing Manager do?

A content manager's role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. They use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness.

A content manager's daily responsibilities will include writing and managing a content team, therefore creativity and leadership skills are essential to this role. Therefore, most people who hold this position have a minimum of a bachelor's degree in English, marketing, communication, or journalism. They would also have worked to create content for at least three to four years before advancing to this managerial role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.

  • Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
  • Oversee a content production team's creation and management of targeted content for the company's website
  • Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
  • Cooperate with the marketing team to create web content and monitor its effectiveness over time
  • Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
  • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
  • Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  • At least three to four years of agency experience or in a similar role
  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
  • Expertise with using SEO best practices to write creative copy that includes effective keyword placement
  • Excellent verbal communication skills with a good command of the English language
  • Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
  • Advanced written communication skills and an ability to read copy in English
  • Experience with social media engagement strategies and best practices
  • Strong skills in creating original content that targets a specific audience and meets company objective
  • Basic technical knowledge of MS Office and WordPress
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Content Marketing Manager Salaries

Average Base Pay

$103,131 /yr
Same as national average
Not including cash compensation
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$72K
Median: $103K
$148K
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Glassdoor Estimated Salary

Content Marketing Manager Career Path

Learn how to become a Content Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Content Manager
$75,672/yr
L3
See Career Path

Content Marketing Manager Insights

Read what Content Marketing Manager professionals have to say about their job experiences and view top companies for this career.
ClasstimeClasstime
Content Marketing Intern
Dec 7, 2020

“Everyone at Classtime is so friendly and collaborative and I truly wish them all the best.”

CG LifeCG Life
Content Marketing Intern
Jan 24, 2021

“I thoroughly enjoyed the communication style here because it was very relaxed and rarely hierarchical.”

PerlegoPerlego
Content and Curation
Jan 3, 2020

“wide meetings to keep everyone updated; regular feedback on my work and progress; good on”

CardPayCardPay
Content Manager
Jan 9, 2020

“Great work and career prospects; within the span of time that I've been here”

Malouf CompaniesMalouf Companies
Content Manager
Dec 28, 2020

“The people here are amazing to work with and I never know what type of shenanigans to expect every day.”

Neil Patel DigitalNeil Patel Digital
Content Manager
Nov 12, 2021

“My manager didn't listen well to my concerns and I felt unheard and unappreciated.”

La PoloLa Polo
Content Research
Jul 19, 2021

“I had a great supervisor who provided apt feedback and helped me understand the vision behind each of my tasks.”

AnimalzAnimalz
Content Marketing Manager
Sep 9, 2019

“Amazing opportunities to learn from some of the best writers and editors I've ever been around.”

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Content Marketing Manager Interviews

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Content Marketing Manager Jobs