What does a Marketing Program Manager do?
Marketing program managers are responsible for planning and executing marketing campaigns for their organization or its clients. They oversee all aspects of the program, from brainstorming the vision to final approval of content and deliverables and deployment of communications and media campaigns. They establish campaign and program objectives, ensure messaging aligns with brand guidelines, and determine metrics to evaluate campaign performance. They supervise marketing staff, approve budgets, and lead broad marketing initiatives. They may also handle client relations, and often serve as a liaison with stakeholders or other teams.
Marketing program managers typically have at least a bachelor’s degree in marketing or a related field, and an extensive background in marketing roles. They must have in-depth knowledge of all phases of a marketing campaign, and must be knowledgeable about innovative marketing tactics, including those in the digital landscape.
- Provide strategic operational planning and execution for the operation.
- Set strategy for marketing campaigns across a range of channels including online display, search, and social media.
- Collaborate with key stakeholders to develop and execute on Marketing investment recommendations.
- Cultivate and maintain a clear understanding of customer needs globally. identify and evaluate new product development and/or portfolio expansion opportunities.
- Define and deliver programs that engage and grow existing customers.
- Work with regional teams to align global platform plans in each region and define and supervise regional implementation/rollout plans.
- Maintain calendar of marketing activities and ensure tasks/deadlines, and SLAs are met.
- Support internal and external sourcing solutions for new products and existing businesses.
- Ensure the effective and efficient management of time and priorities as well as consistent alignment of the overall marketing leadership team.
- Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition.
- Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are.
- Manage the global marketing program budget and spend to within 1% of the spend target each quarter.
- Capture action items and ensure follow through for marketing teams.
- Build out nurture programs and 'always-on' campaigns to aid in the growth of each targeted vertical in each global region.
- Leverage campaign results to continually improve campaign structure, targeting, and messaging to drive traffic and conversions.
- Create and manage email marketing programs that support various stages of the buyer journey, such as monthly newsletters, lead nurturing programs, product announcements, system triggered announcements, customer usage data and personas.
- Act as a global liaison with the markets on programs, ongoing business, project updates, changes, requests, etc.
- Deploy marketing standard methodologies for segmentation, targeting, and positioning to acquire and retain customers. define and deploy globally differentiated value offers and go-to market strategies.
- Bachelor's or Graduate's Degree in business, chemical engineering, physical sciences or industrial engineering, or equivalent experience.
- Experience in a consulting position.
- Demonstrated attention to detail and leadership skills alongside prioritization and product knowledge.
- Comfortable onboarding and assisting with decision making using confidence and a positive attitude.
- Is a natural problem solver with sound business acumen and time management skills.
- Able to lead others in decision making.
How much does a Marketing Program Manager make?
Marketing Program Manager Career Path
Learn how to become a Marketing Program Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Marketing Program Manager Insights
“Good compensation and recognition.”
“If I had to pick any cons it would probably be the imbalance of female leadership within the organization.”
“I add value to my role and am given the opportunity to make a difference in the way that we do business.”
“I have actual PTSD from what I was asked to do as a manager of hundreds and hundreds of unsuspecting bleeding hearts.”
“For contractors there is little to no opportunities to prolong contract”
“Good people to work with!”
“pay is good for Raleigh NC”
“Great people to work with”
Marketing Program Manager Interviews
Frequently asked questions about the roles and responsibilities of a Marketing Program Manager
- Market Research
- Digital Marketing
- Market Analyst
- Marketing Manager
The most common qualifications to become a Marketing Program Manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.