What does a Marketing Strategist do?
Strategists use their analytical skills to evaluate an organization’s operations, including the internal structure and business process. Strategists consider information technology infrastructure as well. After assessing, they make suggestions to develop methods to improve current systems and streamline operations to enhance a customer's experience and increase revenue.
Strategists work within a corporation to find ways to foster and encourage cooperation between departments to ensure that teams are in alignment. They consider market trends that keep the company competitive with peers and oversee its risk management strategies. Strategists also consult with management to examine and determine if there are any gaps and brainstorm ways to improve gaps and service offerings. Sometimes, they will meet with vendors if negotiations impact new product development. Strategists need a bachelor's degree in business management or related fields.
- Coordinate projects between accounts and teams.
- Process and lead client optimization to ensure objectives are being met.
- Demonstrate thought leadership and perspective around social trends, ideas, and strategy.
- Serve on cross-functional teams to develop and implement promotional materials.
- Lead proposal team assignments and initial proposal management plan.
- Work with analytics team members to assess data trends and analyze performance.
- Conduct in-depth investigations, reviews, and audits into email sending practices.
- Act as the day-to-day strategic digital lead for clients.
- Work with executives and functional managers on cross-company projects.
- Communicate progress and activities with the client and internal team.
- Ensure compliance with regulatory governance for all marketing initiatives.
- Understand business stakeholders' objectives and metrics that are most important to them.
- Develop, execute and manage sales plans, sales budgets, and expense budgets.
- Attend professional associations, conferences, and build professional network and trade shows.
- Develop strategic initiatives based on audit findings and client goals.
- Support the development and management of the annual marketing budget.
- Monitor delivery metrics and create plans to improve their outcomes.
- Analyze clients to uncover growth opportunities, as they work closely with account managers to define goals and shape solutions.
- Perform research relevant to the client, competition, audiences and help translate into actions.
- Lead and facilitate cross-functional teams to get work done, drive recommendations through to implementation.
- Stay up to date with latest trends in digital marketing.
- Advise internal and external clients on overall architect solutions.
- Bachelor's or Graduate's Degree in business, computer science or computer engineering.
- Demonstrated leadership skills and ability to multitask.
- Comfortable working in the roles of editor or advocate.
- Is a natural critical thinker and problem solver.
- Demonstrated experience negotiating with strong attention to detail.
- Able to collaborate with others.
- Prior experience as a consultant.
- Sound leadership skills.
How much does a Marketing Strategist make near United States?
Base Pay
Additional Pay
$85,482
/ yrMarketing Strategist Career Path
Learn how to become a Marketing Strategist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Marketing Strategist Insights
Samsung Global Strategy Group“Seoul is not immune to rapid inflation and the compensation and perks are not that good.”
Minds + Assembly“It's a great place to learn about the industry and grow in your respective role.”
Axos Bank“I've been here three months and I already feel the people I work with are great friends.”
Thryv“Direct management were some of the best people I have every worked with and all extremely helpful.”
Icreon“My schedule is always flexible and I have everything I need to get my job done.”
Slicedbread.agency“This is an agency that also genuinely cares about clients and what is best for them.”
Intuitive Digital“But we do have great online meetings and try to have as much fun that way.”
Movers+Shakers“Multiple times I would voice concerns in a polite manner and would be harassed following my constructive criticism.”
Frequently asked questions about the role and responsibilities of strategists
Strategists spend their workday seeking ways to improve the processes of an organization. Their most common daily tasks include analyzing business data and statistics, determining objectives for the organization, developing strategies to obtain the objectives, and meeting with the team to implement the strategic plan.
Corporate strategy is a good career field because corporations in multiple industries employ strategists. If you decide to become a strategist you have many choices regarding the type of jobs or assignments to accept. While it's a competitive field, skilled corporate strategists are in high demand.
Strategists are very well compensated, with an average base pay for a strategist in the U.S. of $85,482 per year. Strategists can earn significantly more as they improve their skills and develop a reputation as a specialist in the market sector where they work.
Like other careers, working as a strategist may be challenging on occasion. Strategic plans can be difficult to implement and it may be challenging to get the organization's management to agree on specific objectives and actions. Also, strategic plans can fail due to external factors, such as unexpected changes to the economy.