What does an Assistant Media Buyer do?

Media buyers often work for advertising agencies and individual companies to purchase advertising space in various mediums including print, outdoor, broadcast, and online outlets. They negotiate with advertising sales agents and representatives to acquire the most cost-efficient and budget-conscious advertising space for their companies, and they also negotiate sponsorships and product placement.

Media buyers develop and foster ongoing relationships with their clients to better understand their needs, wants, and budgets and to research available possibilities that match their clients’ budgets and price points. Using research data and considering factors including trends that support the most effective advertising strategy within a client's budget, media buyers negotiate with sales agents and consult with clients. While some media buyers have a specialty, most can provide iInsight across the entire media spectrum. Media buyers need a bachelor’s degree with a focus on advertising, marketing, or sales.

What responsibilities are common for Assistant Media Buyer jobs?
  • Build relationships and maintain ongoing communications with media representatives.
  • Collaborate with team members in creating full-funnel integrated marketing campaigns across all channels.
  • Communicate directly with clients on performance, optimization and projects.
  • Traffic and execute audience extension and other campaigns spanning multiple media channels.
  • Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals.
  • Assist in the performance maximization of campaigns across existing and emerging social platforms.
  • Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from other teams.
  • Ensure strict adherence to client budgets while meeting client objectives.
  • Deliver campaign performance projections and analysis with eye towards future implications.
  • Maintain all aspects of the media plan, including establishing media objectives and strategies, develop recommendations, tracking media expenditures to ensure budget compliance, negotiation/buying, implementation and optimization.
  • Create and submit briefs to provide creative insights and feedback based on business needs.
  • Build recurring and ad hoc client reports and internal account analysis that are both performance and creative development-driven.
What are the typical qualifications for Assistant Media Buyer jobs?
  • Bachelor's Degree in business administration.
  • Proficient with Microsoft Office, especially Excel.
  • Experienced with Google Analytics and AdWords.
  • Basic understanding of retargeting techniques.
  • Strong multitasking and problem-solving abilities.
Education--
Work/Life Balance
3.6 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience0-1 year

How much does an Assistant Media Buyer make?

Confident
$64,436 /yr
Total Pay
$47,873
 /yr

Base Pay

+
$16,563
 /yr

Additional Pay

$64,436

 / yr
$20K$223K
Most Likely Range
Possible Range
See More Insights

Assistant Media Buyer Career Path

Learn how to become an Assistant Media Buyer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
56%
2 - 4
19%
5 - 7
0%
8+
25%
Not including years spent in education and/or training
See Career Path

Assistant Media Buyer Insights

Read what Assistant Media Buyer professionals have to say about their job experiences and view top companies for this career.
PMP Marketing GroupPMP Marketing Group
Media Buyer
Feb 22, 2022

“I started after college and the team was willing and happy to teach me what I needed to know.”

Icon Media DirectIcon Media Direct
Media Buyer
Mar 22, 2022

“Its a great department to grow in but be prepared to have work/life balance issues.”

Sagora Senior Living Sagora Senior Living
Media Buyer
Feb 24, 2022

“Love working with my team everyday and getting to do what we do for our communities each week!”

CaratCarat
Senior Media Buyer
Oct 7, 2021

“salary is not the best but good”

SpigotSpigot
Media Buyer
Feb 25, 2021

“If you have the opportunity to work here I would highly recommend you take it.”

ICON InternationalICON International
Media Buyer
Sep 5, 2021

“There is absolutely no communication if there is an issue how you are doing your job.”

Jump 450 MediaJump 450 Media
Media Buyer
Feb 24, 2022

“You get a competitive base salary and then earn commissions on top.”

DimNiko AgencyDimNiko Agency
Media Buyer
May 4, 2021

“Absolutely great team to work with and to learn from.”

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Assistant Media Buyer Interviews

Frequently asked questions about the roles and responsibilities of an Assistant Media Buyer

The most similar professions to Assistant Media Buyer are:
  • Purchasing Agent
  • Purchasing Analyst
  • Buyer
  • Media Coordinator

Related Careers

Purchasing Agent
$67,415
No skills overlap
Purchasing Analyst
$69,051
No skills overlap
Buyer
$76,233
No skills overlap
Media Coordinator
$67,741
No skills overlap

Assistant Media Buyer Jobs