What does a Media Buyer do?
Media buyers often work for advertising agencies and individual companies to purchase advertising space in various mediums including print, outdoor, broadcast, and online outlets. They negotiate with advertising sales agents and representatives to acquire the most cost-efficient and budget-conscious advertising space for their companies, and they also negotiate sponsorships and product placement.
Media buyers develop and foster ongoing relationships with their clients to better understand their needs, wants, and budgets and to research available possibilities that match their clients’ budgets and price points. Using research data and considering factors including trends that support the most effective advertising strategy within a client's budget, media buyers negotiate with sales agents and consult with clients. While some media buyers have a specialty, most can provide iInsight across the entire media spectrum. Media buyers need a bachelor’s degree with a focus on advertising, marketing, or sales.
Media Buyer Salaries
Average Base Pay
Media Buyer Insights
“salary is not the best but good”
“There is absolutely no communication if there is an issue how you are doing your job.”
“If you have the opportunity to work here I would highly recommend you take it.”
“Absolutely great team to work with and to learn from.”
“compensation is not high enough”
“no pay raises even if you're doing a good job”
“Great people to work with”
“Great place to start your career”
Media Buyer Interviews
Media Buyer Jobs
Frequently asked questions about the roles and responsibilities of a media buyer
When working as a media buyer, the most common skills you will need to perform your job and for career success are Programmatic, Negotiation, Excellent Communication, Google Analytics, and Optimization.
- Purchasing Agent
- Purchasing Analyst
- Media Coordinator
The most common qualifications to become a media buyer include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.