What does a Media Buyer do?

Media buyers often work for advertising agencies and individual companies to purchase advertising space in various mediums including print, outdoor, broadcast, and online outlets. They negotiate with advertising sales agents and representatives to acquire the most cost-efficient and budget-conscious advertising space for their companies, and they also negotiate sponsorships and product placement.

Media buyers develop and foster ongoing relationships with their clients to better understand their needs, wants, and budgets and to research available possibilities that match their clients’ budgets and price points. Using research data and considering factors including trends that support the most effective advertising strategy within a client's budget, media buyers negotiate with sales agents and consult with clients. While some media buyers have a specialty, most can provide iInsight across the entire media spectrum. Media buyers need a bachelor’s degree with a focus on advertising, marketing, or sales.

EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Media Buyer Salaries

Average Base Pay

$53,280 /yr
Same as national average
Not including cash compensation
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Median: $53K
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Glassdoor Estimated Salary

Media Buyer Career Path

Learn how to become a Media Buyer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Media Buyer
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Media Buyer Insights

Read what Media Buyer professionals have to say about their job experiences and view top companies for this career.
Senior Media Buyer
Oct 7, 2021

“salary is not the best but good”

ICON InternationalICON International
Media Buyer
Sep 5, 2021

“There is absolutely no communication if there is an issue how you are doing your job.”

Media Buyer
Feb 25, 2021

“If you have the opportunity to work here I would highly recommend you take it.”

DimNiko AgencyDimNiko Agency
Media Buyer
May 4, 2021

“Absolutely great team to work with and to learn from.”

Assistant Media Buyer
Jan 18, 2021

“compensation is not high enough”

Media Buyer
Sep 28, 2020

“no pay raises even if you're doing a good job”

Townsquare IgniteTownsquare Ignite
Associate Media Buyer
Nov 4, 2019

“Great people to work with”

Evergreen TradingEvergreen Trading
Assistant Media Buyer
Mar 21, 2021

“Great place to start your career”

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Media Buyer Interviews

Related Careers

Purchasing Agent
25% skills overlap
Purchasing Analyst
13% skills overlap
25% skills overlap
Media Coordinator
13% skills overlap

Media Buyer Jobs

Frequently asked questions about the roles and responsibilities of a media buyer

When working as a media buyer, the most common skills you will need to perform your job and for career success are Programmatic, Negotiation, Excellent Communication, Google Analytics, and Optimization.

The most similar professions to media buyer are:
  • Purchasing Agent
  • Purchasing Analyst
  • Buyer
  • Media Coordinator

The most common qualifications to become a media buyer include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.