What does a Media Coordinator do?

Media coordinators are responsible for a broad range of duties related to the planning, execution, and deployment of media campaigns. They may be involved in the content development phase, and in areas such as writing and producing, but their primary functions tend to be in the actual logistics of arranging for the campaign to be deployed. They work with media buyers and sales representatives to coordinate the buying of airtime, create and process media buy orders and other documents, monitor live campaigns, and evaluate metrics to determine campaign performance.

Media coordinators typically have at least an associate degree, although some employers seek a bachelor’s degree or additional training. They must be extremely detail oriented, with excellent project management skills, and must be proficient using common office software programs such as Excel.

What responsibilities are common for Media Coordinator jobs?
  • Design media test plans, track performance, and evaluate results.
  • Take leading role in briefing the agency on campaign media strategies.
  • Lead and direct an internal team along with external agency partners.
  • Coordinate forecasts and budgeting with other members of the paid team.
  • Manage risks and external dependencies for each phase of delivery.
  • Responsible for overseeing client pacing and performance across digital media portfolio.
  • Consistently drive fully integrated marketing programs that deliver on revenue goals
  • Maintain day to day management of network media throughout its life cycle.
  • Analyze and report on campaign KPIs to key stakeholders.
  • Provide project management support to ensure deadlines are met.
What are the typical qualifications for Media Coordinator jobs?
  • Bachelor's Degree in business or computer science.
  • Proficient with Microsoft Office Suite and Adobe Creative Suite.
  • Strong time management and critical thinking skills.
  • Experienced with Google Analytics and Ads Manager.
  • Ambition and drive to produce great results for clients.
  • Able to multitask and manage numerous tasks simultaneously.
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience0-1 year

How much does a Media Coordinator make near United States?

$55,060 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Media Coordinator Career Path

Learn how to become a Media Coordinator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Media Coordinator

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Media Coordinator Insights

Read what Media Coordinator professionals have to say about their job experiences and view top companies for this career.
Manager of Media Strategy
May 28, 2021

“This is an amazing place to work and the owners Jason Naumann and Joshua Swanson are awesome.”

BioTE MedicalBioTE Medical
Chief Digital Officer
Dec 14, 2021

“down the best experience in my professional career and highly recommend Biote to anyone considering an opportunity to join.”

Meredith CorporationMeredith Corporation
Social Media Coordinator
Apr 14, 2021

“There was great work life balance and loved every project I got to work on.”

The Open UniversityThe Open University
Social Media Coordinator
Oct 9, 2022

“My role was open and allowed me the creative freedom I needed to do the job well.”

National Center For Farmworker Health
Digital Media Coordinator
Aug 9, 2023

“My manager was one of the best I ever had (they have since left the organization).”

Media Manager
Aug 16, 2021

“Atlanta pay is usually lower than national averages but it’s expensive to live here.”

All Nations Christian College
Communications and Social Media Coordinator
Mar 28, 2023

“I wouldn't recommend working here if you want a job with genuine career prospects and the opportunity to grow and develop your role.”

Media Manager
Oct 26, 2022

“Once production started and I needed help the responses from management came but it was slow and ultimately/unfairly affected my performance.”

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Media Coordinator Interviews

Frequently asked questions about the roles and responsibilities of a Media Coordinator

The most similar professions to Media Coordinator are:
  • Digital Media Strategist
  • Social Media Manager
  • Media Analyst
  • Digital Marketing Manager

Related Careers

Digital Media Strategist
No skills overlap
Social Media Manager
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Media Analyst
No skills overlap
Digital Marketing Manager
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Media Coordinator Jobs