What does an Outreach Coordinator do?

A Communications Coordinator is an administrative role that supports the Communications department in executing and monitoring communications strategies. This role involves creating public relations and marketing materials such as press releases, blog posts, and newsletters. This role also involves tracking and reporting analytics on marketing and communications campaigns and coordinating promotional events. Communications Coordinators may work in any industry in a wide range of different organizations including educational institutions, small businesses, and corporations. The scope of this position may vary widely depending on the size and structure of the organization.

Most Communications Coordinators hold a bachelor's degree in marketing, communications or journalism, but it is not typically required. Strong writing skills, a high level of creativity and the ability to think analytically are traits shared by the most talented Communications Coordinators.

What responsibilities are common for Outreach Coordinator jobs?
  • Write a variety of different content to support communications and marketing efforts, including newsletters, website copy, and brochures and press releases
  • Assist communications team in developing and implementing a communications strategy designed to further company objectives
  • Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
  • Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices
  • Respond to media inquiries and maintain relationships with journalists and other members of the press
  • Plan press conferences and other promotional events to help keep the organization top of mind
  • Coordinate volunteers, support staff, vendors and more to support promotional events
  • Perform outreach to press outlets, magazines, influencers and build strategic partnerships to grow brand notoriety
What are the typical qualifications for Outreach Coordinator jobs?
  • 2+ years experience in a communications or marketing role
  • Superior time management and organizational skills and ability to meet deadlines
  • An analytical mind and ability to think critically
  • Exceptional writing and interpersonal communication skills
  • Ability to work both independently and as part of a team
  • Familiar with MS Word, Excel and Powerpoint and capable of creating visually compelling presentations
  • Knowledge of email marketing software such as Constant Contact or a similar program
  • Proven knowledge of communications and marketing ethics and best practices
  • Proficient public speaking abilities are an asset
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience8+ years

How much does an Outreach Coordinator make near United States?

$57,847 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Outreach Coordinator Career Path

Learn how to become an Outreach Coordinator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Communications Coordinator
Senior Communications Coordinator
Outreach Coordinator

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Outreach Coordinator Insights

Read what Outreach Coordinator professionals have to say about their job experiences and view top companies for this career.
communications and exhibition assistant
Aug 31, 2023

“Everyone was really lovely and very helpful and accommodating despite the fact I was only an intern.”

Communications Contractor
Apr 12, 2022

“Not applicable yet as I did not see what was wrong but work life balance was tricky”

Senior Communications Manager
Jan 26, 2022

“My role is global and I am enjoying the experience of working with people across countries”

Thompson Rivers UniversityThompson Rivers University
Communications Coordinator
Oct 10, 2023

“Really enjoyed working with students and faculty along with being on the cutting edge of educational initiatives.”

Virginia TechVirginia Tech
Communications Assistant
Sep 8, 2022

“I really had to figure things out for myself but luckily everyone I asked for help from was pretty nice and helpful.”

Senior Corporate Communications Manager
Jul 24, 2022

“Opportunities for mentorship are available and I have felt significant growth in my time here.”

Enlightium AcademyEnlightium Academy
Communications Assistant
Aug 4, 2022

“Employee benefits are decent but could always be better and we do not have paid holidays.”

Jewish Family & Children’s Service (Phoenix)Jewish Family & Children’s Service (Phoenix)
Outreach Coordinator
Mar 29, 2023

“I found no pros since there was no training and they let me go within 3 weeks.”

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Outreach Coordinator Interviews

Frequently asked questions about the role and responsibilities of communications coordinators

A communication coordinator spends a typical day overseeing a company's communications department. Each day they spend time raising awareness about the company by using social media, websites, or print materials. They do this with the help of marketing and promotional materials.

Many companies seek communications coordinators to promote their brand, so this is a sought-after job. One of the benefits of working as a communications coordinator is that much of the work can be completed at home. However, some might need to travel to oversee certain promotional events.

Communications coordinators can make a decent salary, depending on where they live as well as the years of experience they have. The average annual base salary for communication coordinators is $57,847 in the United States. With additional experience, they can make up to $72,027.

Working as a communications coordinator does have its challenges. As the company's brand manager, they need strong written and verbal communication as well as in-depth knowledge of marketing trends. They might also work overtime or on weekends when promoting events or product launches.

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