What does a PR-manager do?
Public relations managers plan and direct the creation of materials that enhance an employer or client’s public image. They develop their organization’s or client’s corporate image and identity through the stories they tell about them. They enhance the organization’s or client’s brands and image and form a coherent, streamlined message on behalf of the organization or client. They develop the organization’s or client’s corporate image and identity possible audiences, determining the best way to reach them.
Public relations managers designate an appropriate spokesperson or information source to handle media inquiries and help clients communicate effectively with the public when necessary. They write press releases and prepare information for media outreach and campaigns and devise advertising and promotion programs for the organization or clients and assign, supervise, and review staff activities. They recommend ways to enhance the firm's image and sometimes handle internal communications, including company newsletters. They may also draft speeches, arrange interviews, and maintain other forms of public contact. Public relations managers need at least a bachelor's degree in public relations, communications, English, fundraising, or journalism.
Average Base Pay
“Salary is comparatively less..and there is huge variation in salary within same grade based on rating which is highly subjective”
“tech company which provides a great foundation to grow both business and personal career path.”
“It provides a great opportunity to advance and grow your career with people who will support you along the way.”
“It affords a much better work life balance than I experienced at an agency and is more dynamic and interesting than my previous corporate role.”
“I was also given many opportunities to grow and utilise my strengths in new projects.”
“The benefits and perks are some of the best I've received from an employer.”
“The workforce is highly engaged and the culture is the best of any company I have worked for in my 30 year career.”
“We're all forced to work from home and yet still expected to produce the same level of great work.”
Frequently asked questions about the roles and responsibilities of a pr manager
- Digital Marketing
- Marketing Coordinator
- Marketing Communications Specialist
- Marketing Manager
The most common qualifications to become a pr manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.