What does a PR-manager do?

Public relations managers plan and direct the creation of materials that enhance an employer or client’s public image. They develop their organization’s or client’s corporate image and identity through the stories they tell about them. They enhance the organization’s or client’s brands and image and form a coherent, streamlined message on behalf of the organization or client. They develop the organization’s or client’s corporate image and identity possible audiences, determining the best way to reach them.

Public relations managers designate an appropriate spokesperson or information source to handle media inquiries and help clients communicate effectively with the public when necessary. They write press releases and prepare information for media outreach and campaigns and devise advertising and promotion programs for the organization or clients and assign, supervise, and review staff activities. They recommend ways to enhance the firm's image and sometimes handle internal communications, including company newsletters. They may also draft speeches, arrange interviews, and maintain other forms of public contact. Public relations managers need at least a bachelor's degree in public relations, communications, English, fundraising, or journalism.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

PR-manager Salaries

Average Base Pay

$91,442 /yr
Same as national average
Not including cash compensation
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$52K
Median: $91K
$162K
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Glassdoor Estimated Salary

PR-manager Career Path

Learn how to become a PR-manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Pr Manager
$91,442/yr
L3
See Career Path

PR-manager Insights

Read what PR-manager professionals have to say about their job experiences and view top companies for this career.
Larsen & ToubroLarsen & Toubro
Manager Corporate Affairs
Apr 27, 2020

“Salary is comparatively less..and there is huge variation in salary within same grade based on rating which is highly subjective”

AlipayAlipay
Expansion Manager
Mar 1, 2021

“tech company which provides a great foundation to grow both business and personal career path.”

SingleStoreSingleStore
Vice President Corporate Marketing
Nov 4, 2020

“It provides a great opportunity to advance and grow your career with people who will support you along the way.”

ExperianExperian
PR Manager
Sep 16, 2021

“It affords a much better work life balance than I experienced at an agency and is more dynamic and interesting than my previous corporate role.”

Shaw HoldingsShaw Holdings
Assistant Public Relations Manager
Dec 29, 2020

“I was also given many opportunities to grow and utilise my strengths in new projects.”

TrainualTrainual
PR Manager
Dec 19, 2019

“The benefits and perks are some of the best I've received from an employer.”

Sammons Financial Group CompaniesSammons Financial Group Companies
Associate Vice President, Corporate Marketing
Oct 14, 2021

“The workforce is highly engaged and the culture is the best of any company I have worked for in my 30 year career.”

HiebingHiebing
Public Relations Manager
Apr 1, 2020

“We're all forced to work from home and yet still expected to produce the same level of great work.”

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PR-manager Interviews

Related Careers

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PR-manager Jobs

Frequently asked questions about the roles and responsibilities of a pr manager

The most similar professions to pr manager are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become a pr manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.