What does a Principal Communications Coordinator do?

A Communications Coordinator is an administrative role that supports the Communications department in executing and monitoring communications strategies. This role involves creating public relations and marketing materials such as press releases, blog posts, and newsletters. This role also involves tracking and reporting analytics on marketing and communications campaigns and coordinating promotional events. Communications Coordinators may work in any industry in a wide range of different organizations including educational institutions, small businesses, and corporations. The scope of this position may vary widely depending on the size and structure of the organization.

Most Communications Coordinators hold a bachelor's degree in marketing, communications or journalism, but it is not typically required. Strong writing skills, a high level of creativity and the ability to think analytically are traits shared by the most talented Communications Coordinators.

What responsibilities are common for Principal Communications Coordinator jobs?
  • Write a variety of different content to support communications and marketing efforts, including newsletters, website copy, and brochures and press releases
  • Assist communications team in developing and implementing a communications strategy designed to further company objectives
  • Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
  • Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices
  • Respond to media inquiries and maintain relationships with journalists and other members of the press
  • Plan press conferences and other promotional events to help keep the organization top of mind
  • Coordinate volunteers, support staff, vendors and more to support promotional events
  • Perform outreach to press outlets, magazines, influencers and build strategic partnerships to grow brand notoriety
What are the typical qualifications for Principal Communications Coordinator jobs?
  • 2+ years experience in a communications or marketing role
  • Superior time management and organizational skills and ability to meet deadlines
  • An analytical mind and ability to think critically
  • Exceptional writing and interpersonal communication skills
  • Ability to work both independently and as part of a team
  • Familiar with MS Word, Excel and Powerpoint and capable of creating visually compelling presentations
  • Knowledge of email marketing software such as Constant Contact or a similar program
  • Proven knowledge of communications and marketing ethics and best practices
  • Proficient public speaking abilities are an asset
EducationGraduate Degree
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

How much does a Principal make?

Confident
$98,259 /yr
Total Pay
$71,675
 /yr

Base Pay

+
$26,584
 /yr

Additional Pay

$98,259

 / yr
$49K$296K
Most Likely Range
Possible Range
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Principal Communications Coordinator Career Path

Learn how to become a Principal Communications Coordinator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L5
Principal Communications Coordinator
$98,259/yr
L6
L5

Average Years of Experience

0 - 1
0%
2 - 4
25%
5 - 7
38%
8+
37%
Not including years spent in education and/or training
See Career Path

Principal Communications Coordinator Insights

Read what Principal Communications Coordinator professionals have to say about their job experiences and view top companies for this career.
BATBAT
Communications Contractor
Apr 12, 2022

“Not applicable yet as I did not see what was wrong but work life balance was tricky”

She's the FirstShe's the First
Development and Communications Intern
Dec 9, 2020

“It was a great learning experience and I feel much more prepared for when I get my first full”

TalaTala
Senior Communications Manager
Jan 26, 2022

“My role is global and I am enjoying the experience of working with people across countries”

Rolls-Royce Motor CarsRolls-Royce Motor Cars
Lifestyle Communications Assistant
May 12, 2020

“a lot of support and you receive a lot of responsibilities which is great for a student looking to absorb.”

WavemakerWavemaker
Communications Planning Executive
Aug 4, 2020

“Really good at training and getting you to absorb information that may be outside your job role.”

Synapse SchoolSynapse School
Communications & Leadership Partner
Dec 27, 2020

“starters who want to teach and administer in a way that's both effective and allows them independence and flexibility.”

West Shore HomeWest Shore Home
Communications Manager
Nov 19, 2020

“Access to opportunity is abundant here and there is no limit to what you can make of your career.”

Service NSWService NSW
Communications
Jun 28, 2022

“Lots of opportunities for career and professional development and they really invest in their people.”

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Principal Communications Coordinator Interviews

Frequently asked questions about the role and responsibilities of communications coordinators

A communication coordinator spends a typical day overseeing a company's communications department. Each day they spend time raising awareness about the company by using social media, websites, or print materials. They do this with the help of marketing and promotional materials.

Many companies seek communications coordinators to promote their brand, so this is a sought-after job. One of the benefits of working as a communications coordinator is that much of the work can be completed at home. However, some might need to travel to oversee certain promotional events.

Working as a communications coordinator does have its challenges. As the company's brand manager, they need strong written and verbal communication as well as in-depth knowledge of marketing trends. They might also work overtime or on weekends when promoting events or product launches.

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Principal Communications Coordinator Jobs