What does a Principal Product Manager do?

Product managers are responsible for the strategy and blueprint of a product or product line. They're tasked with finding the why, what, and when of a product, and they communicate its business value to a product team in a clear, concise way to ensure the team understands the purpose behind the new product or release. They lead the product team and all aspects from the conception of the product to its launch.

Product managers oversee the development and improvement of products and understand the customer experience to create product prices and determine potential future requirements. They present market forecasts and implement the project’s profit and loss estimates. Often, they serve at the intersection between business technology and user experience. They examine the markets and customer demands alongside the competition to influence a product’s vision. They execute strategic and tactical roles within a company and pivot between different functions. They look after the product to achieve its business goals and to maximize the return on investment. Product managers need a bachelor's degree in business, management, or related fields.

EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience5-7 years

Principal Product Manager Salaries

Average Base Pay

$171,889 /yr
Same as national average
Not including cash compensation
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$132K
Median: $172K
$225K
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Glassdoor Estimated Salary

Principal Product Manager Career Path

Learn how to become a Principal Product Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L5
Principal Product Manager
$171,889/yr
L6
L7
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Principal Product Manager Insights

Read what Principal Product Manager professionals have to say about their job experiences and view top companies for this career.
BrightAIBrightAI
Product Management
Oct 28, 2021

“The overall team is strong and great to work with as a group and individually.”

Integrated ResearchIntegrated Research
Head of Product
Nov 11, 2021

“You get to work on products and projects that are mission critical and highly visible.”

Octopi CommerceOctopi Commerce
Senior Director of Product and AI
Oct 2, 2020

“This is the most dedicated and driven team with which I've worked in my career.”

Procore TechnologiesProcore Technologies
Principal Product Manager
Sep 21, 2021

“I have some amazing product work on my plate and I know I am going to grow and thrive here”

GOFRUGAL Technologies
Product Manager
Aug 24, 2020

“Great company to start your career and to explore your career path based on your strength and career aspirations”

TogglToggl
Product Manager
Jul 17, 2020

“And I can clearly see how our current initiatives lead to a future growth and success.”

PitchPitch
Junior Product Manager
Dec 23, 2020

“Office oder direkt am Arbeitsplatz; man kann überall die Tendenz für innovative Verbesserungen erleben.”

ShopeeShopee
Product Manager
Feb 22, 2021

“Good luck to you if your Chinese is not good enough to get the unspoken message.”

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Principal Product Manager Interviews

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Principal Product Manager Jobs

Frequently asked questions about the roles and responsibilities of a principal product manager

When working as a principal product manager, the most common skills you will need to perform your job and for career success are Segments, Graduate Degree, Business Case, Roadmaps, and Business Acumen.

The most similar professions to principal product manager are:
  • Product Line Manager
  • Product Marketing Manager
  • Digital Marketing
  • Marketing Coordinator

The most common qualifications to become a principal product manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.