What does a Product Demonstrator do?

Product demonstrators display and demonstrate products to customers, typically in a retail store setting. They interact with customers, providing information about products and offering samples. They may also give out other promotional items and informational materials, or recommend additional products that might be of interest. This role may involve cooking and preparing food items by using a microwave, grill, or other small appliances, and also requires the setup of tables, stands, or demonstration areas. The objective is to raise brand awareness and generate excitement and interest about the product.

Product demonstrators typically have a high school diploma, and commonly have a background in retail or customer service. They must be comfortable delivering sales pitches and promoting products. These roles require good communication skills and an outgoing, enthusiastic personality.

What responsibilities are common for Product Demonstrator jobs?
  • Work may be performed in an office, field, retail store, or warehouse environment.
  • Oversee product preparation and presentation, including safety and sanitation.
  • Direct all activities engaged in successful events, promotion and sales of vendor products.
  • Support the maintenance and ongoing development of corporate governance framework, policies and procedures.
  • Evaluate various event performance metrics, including execution rates, sales performance, labor hours and operational costs and make adjustments as necessary.
  • Achieve defined revenue and net income objectives through sales activation, strategy and expense management.
  • Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools and resources.
  • Engage in considerable physical activity, ability to lift and/or push up to 50 pounds, stand on feet for long periods of time, use products or cook food as appropriate for the demonstration, and may be required to work in extremely cold conditions.
What are the typical qualifications for Product Demonstrator jobs?
  • Associate's Degree in marketing, merchandising or branding, or equivalent experience.
  • Demonstrated leadership, time management, and critical thinking skills.
  • Is comfortable collaborating.
  • A natural problem solver with a positive attitude.
  • Can multitask.
  • Experience with expense reporting.
  • Will pay attention to personal grooming habits.
Work/Life Balance
3.9 ★
Total Pay--
Career Opportunity
3.3 ★
Avg. Experience8+ years

How much does a Product Demonstrator make?

$43,139 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Product Demonstrator Career Path

Learn how to become a Product Demonstrator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Product Demonstrator

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Product Demonstrator Insights

Read what Product Demonstrator professionals have to say about their job experiences and view top companies for this career.
S.N. Medical College, Agra
Sep 6, 2021

“Salary is good but more work and contract job”

CDS (Club Demonstration Services)CDS (Club Demonstration Services)
Product Demonstrator
Jun 8, 2021

“It's a fun and easy place to work.”

CDS (Club Demonstration Services)CDS (Club Demonstration Services)
Club Demonstrator
Nov 16, 2021

“Such a fun and relaxed atmosphere.”

Nespresso GlobalNespresso Global
May 18, 2021

“The training was ok but not great”

Sri Lanka Institute of Information Technology
Temporary Demonstrator
Mar 15, 2021

“Good Environment to work and improve”

Feb 15, 2022

“Good work and incentives structure.”

Bournemouth UniversityBournemouth University
Feb 16, 2022

“salary (but not really a con)”

CPM UK LimitedCPM UK Limited
Jan 31, 2023

“Management not the best can be toxic”

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Product Demonstrator Interviews

Frequently asked questions about the roles and responsibilities of a Product Demonstrator

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Product Demonstrator Jobs