What does a Product Marketing do?

Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.

Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.

What responsibilities are common for Product Marketing jobs?
  • Track product usage trends to inform product development, pricing/packaging, content, and collateral.
  • Create competitive positioning, messaging and response for client facing teams to respond to competitive claims.
  • Conduct and support enablement efforts for internal sales teams.
  • Own product pricing and market positioning in relation to key competitors.
  • Act as project manager between marketing, sales and product teams for product-focused initiatives.
  • Understand the product marketplace and formulate relevant positioning tactics.
  • Test and refine new marketing approaches and channels to reach and engage key audiences.
  • Drive and manage product launches including planning, messaging and communication.
  • Conduct customer and market research on current and future market trends/opportunities.
  • Work with senior management and product management to create product plans and roadmaps.
  • Assist in creating materials for proposals, presentations and reports.
  • Structure and optimize A/B and multivariate testing in channel marketing.
  • Drive development of key messages that resonate with target buyers' new releases and campaigns.
  • Develop and execute a marketing campaign that support goals and objectives.
What are the typical qualifications for Product Marketing jobs?
  • Bachelor's Degree in business or computer science.
  • Experience with Google analytics and other cloud software and systems.
  • Has an understanding about current events and trends and uses knowledge in daily interactions.
  • Demonstrated experience writing promotional materials such as web copy or newsletters.
  • Is a critical thinker and problem solver with natural negotiation skills and composure.
  • Can turn to creative thinking when necessary and pay strict attention to detail.
  • Experience leading and collaborate with large groups.
  • Natural fluency with next generation sequencing.
  • Experience with SaaS and search engine capabilities.
EducationBachelor's Degree
Work/Life Balance
4.0 ★
Total Pay--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

How much does a Product Marketing make?

Confident
$119,981 /yr
Total Pay
$97,416
 /yr

Base Pay

+
$22,565
 /yr

Additional Pay

$119,981

 / yr
$73K$199K
Most Likely Range
Possible Range
See More Insights

Product Marketing Career Path

Learn how to become a Product Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Product Marketing Manager
$132,909/yr
Senior Product Marketing Manager
$168,043/yr
Product Marketing

Years of Experience Distribution

0 - 1
5%
2 - 4
82%
5 - 7
8%
8+
5%
Not including years spent in education and/or training

Product Marketing Insights

Read what Product Marketing professionals have to say about their job experiences and view top companies for this career.
CommusoftCommusoft
Product Marketing Executive
Jan 18, 2021

“Everyone on the team is super nice and supportive and I never had any coworker issues.”

ThinkificThinkific
Product Marketing Manager
Jun 11, 2022

“to a person everyone i work with is super talented at what they do and great to work with.”

AidocAidoc
Product Marketing Intern
Sep 1, 2022

“great bosses and got autonomy to do my own things while still having a structured path.”

VI AppVI App
Product Marketing Manager
Oct 10, 2022

“life balance and the later start time is a great plus in terms of avoiding the morning rush hour.”

Vantage CircleVantage Circle
Product Marketing Manager
Jun 17, 2022

“The best part about VC is it gives you ample opportunities to grow and learn.”

GoogleGoogle
Product Marketing Manager
Dec 7, 2022

“Changing fields within the company is extremely difficult if you wanted to pivot your career trajectory”

Publicis GroupePublicis Groupe
Product Marketing Director
Jan 13, 2022

“Work/life balance (I usually end up pulling at least one all nighter a week).”

Loop ReturnsLoop Returns
Product Marketing Manager
May 16, 2022

“No real opportunity for professional development or career growth if you are not on the inside track.”

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Product Marketing Interviews

Frequently asked questions about the roles and responsibilities of a Product Marketing

When working as a Product Marketing, the most common skills you will need to perform your job and for career success are Excellent Communication, Adobe Acrobat, Integrator, SharePoint, and Editing.

The most similar professions to Product Marketing are:
  • Product Owner
  • Technical Product Manager
  • Product Manager
  • Digital Marketing Manager

The most common qualifications to become a Product Marketing include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.

Related Careers

Product Owner
$115,827
No skills overlap
Technical Product Manager
$157,406
Product Manager
$127,915
No skills overlap
Digital Marketing Manager
$80,234
No skills overlap

Product Marketing Jobs