What does a Product Marketing Manager do?
Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.
Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.
Product Marketing Manager Salaries
Average Base Pay
Product Marketing Manager Career Path
Learn how to become a Product Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
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Frequently asked questions about the roles and responsibilities of a product marketing manager
When working as a product marketing manager, the most common skills you will need to perform your job and for career success are Excellent Communication, Newsletters, Adobe Acrobat, Integrator, and SharePoint.
- Product Owner
- Technical Product Manager
- Product Manager
- Digital Marketing
The most common qualifications to become a product marketing manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.