What does a Promotions Director do?

Advertising managers help coordinate advertising departments to research and create effective advertising and outreach campaigns. This role requires the development of strategic campaigns to help drive sales and increase brand awareness and interest. Advertising managers take on a key leadership role in forming the way potential clients and customers view a brand and may need to reach out to other sources and outlets through guest postings, social media, and press releases.

Advertising managers must have a Bachelor's degree in marketing, business, communication, or other related industries. A Masters degree business administration (MBA) may be preferable for senior-level positions. Advertising managers need to be creative and possess strong communication and research skills.

  • Perform industry research to identify trends and industry needs and interests
  • Review and respond to current sales trends
  • Utilize existing data and insights to inform potential
  • Work with advertising department to plan and implement new marketing campaigns
  • Requisition needed human resources to properly implement marketing strategies
  • Interview and hire advertising staff as needed
  • Contact advertising agencies to negotiate contracts
  • Collaborate with different departments to develop marketing campaigns suited to different business needs
  • Masters degree in business administration (MBA), marketing, advertising, or a related field may be preferred
  • Previous experience managing marketing campaigns at a local or national level
  • 3-5 years of experience in marketing, advertising or a related industry
  • Proven and effective communication skills with an emphasis on persuasion
  • Working knowledge of industry-related data analysis tools, such as Microsoft PowerBI and Tableau
  • Proven and effective market research skills
  • Ability to effectively create and deliver new campaign ideas in a team setting
  • Strong organizational skills and the experience to multitask and work on several projects at once
  • Extremely self-motivated with the ability to work independently when needed
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

Promotions Director Salaries

Average Base Pay

$73,715 /yr
Same as national average
Not including cash compensation
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Median: $74K
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Glassdoor Estimated Salary

Promotions Director Career Path

Learn how to become a Promotions Director, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Promotions Director Insights

Read what Promotions Director professionals have to say about their job experiences and view top companies for this career.
Jun 13, 2021

“There is a lot of upward mobility and you get a chance to advance really fast here.”

The Perfect WorkoutThe Perfect Workout
Online Advertising Manager
Jul 6, 2021

“I'm so glad we can take advantage of the personal training services we offer because I'm in the best shape and health of my life”

Media NationMedia Nation
Outdoor Advertising/Sign Waver
Sep 27, 2019

“Pay is decent but only if the campaign is local.”

Health Promotions Manager
Feb 21, 2021

“After 5 years there you get over 5 weeks vacation time plus 8 paid holidays.”

Google Ad Rater
May 13, 2021

“Interesting work and good pay for work at home.”

Hendrick Automotive GroupHendrick Automotive Group
Senior Advertising Manager
Mar 25, 2021

“Great opportunities to learn and grow within.”

Talent PropellerTalent Propeller
Advertising Coordinator
Nov 3, 2019

“I started in my role straight from Uni and went through a full on 2 month training period which is very much on the job.”

RWS GroupRWS Group
Facebook Ads Manager
Nov 26, 2020

“Great nothing else to write about thanks”

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Promotions Director Interviews

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