What does a Public Relations Specialist do?

Public relations specialists are responsible for growing, shaping, and maintaining a company's reputation and brand. Public relations specialists are tasked with identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company through external communications. Public relations specialists can work in-house or for an agency. Public relations specialists span most industries.

Public relations specialists need to have a Bachelor's degree in public relations, marketing, communications, or a related field. Some public relations specialists choose to pursue an Acreditation in Public Relations (APR) by passing an exam, but this isn't always necessary. The best public relations specialists have exceptional interpersonal skills, are strong at time management, and have an eye for detail.

  • Draft press releases, pitches, case studies, white papers, and media summaries
  • Build relationships with new media contacts and maintain relationships with existing contacts
  • Manage media requests in a timely and professional manner
  • Pitch story ideas and content to media
  • Ensure all communication is cohesive with the brand image
  • Track and analyze media coverage to inform future campaigns
  • Measure PR program impacts using regular reporting
  • Organize, schedule, and prepare key leaders for press interviews
  • Bachelor's degree in communications, journalism, public relations, marketing, or related field
  • 3-4 years of experience in public relations or corporate communications
  • Excellent organization skills
  • Demonstrated ability to prioritize tasks and manage time effectively
  • Strong working knowledge of a variety of public relations programs
  • Strong oral and written communication skills
  • Proficient in Microsoft Office
  • Proven ability to develop, implement, and execute successful public relations campaigns

Average Years of Experience

0 - 1
20%
2 - 4
24%
5 - 7
28%
8+
28%

Common Skill Sets

Mandarin Chinese
Bachelors of Arts
Russian
Excellent Communication
Writing
Editing
Microsoft Office Suite
Adobe Creative Suite

Public Relations Specialist Seniority Levels

Digital Marketing
24% made the transition
Marketing Coordinator
9% made the transition
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Public Relations Specialist Salaries

Average Base Pay

$50,340 /yr
Same as national average
Not including cash compensation
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$36K
Median: $50K
$70K
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Glassdoor Estimated Salary

Public Relations Specialist Jobs