What does a Regional Sales Manager do?

The Regional Sales Manager is responsible for overseeing the daily and long-term operations of a company's stores across a geographic region. As a Regional Sales Manager you will often be responsible for setting and adjusting sales goals based on deep knowledge of individual store selling patterns. Additionally you will be responsible for overseeing the training of managers, and assistant managers in the region s/he is responsible for.

Being a Regional Sales Manager typically does not require a college degree although knowledge of business, customer service, and previous retail experience are essential. Often a Regional Sales Manager is promoted within a company from a managerial position in one store or as an assistant regional manager to ensure that the person has an exemplary knowledge of the company culture, regulations and requirements.

  • Provide support to individual stores; managers; and teams
  • Determine long and short term sales goals
  • Oversee product and supply ordering and shipment in accordance with regional needs
  • Mentor managers and assistant managers
  • Plan and execute training among staff members and management
  • Oversee sales and special promotions
  • Provide leadership on hiring and employee retention
  • Resolve customer complaints and service issues
  • Five + years of sales experience
  • Three + years in a managerial role
  • Strong communications skills
  • Knowledge of Microsoft Office specifically Powerpoint and Excel
  • Excellent analytical skills and comfort with math
  • Creative problem-solving skills
  • Ability to multitask
  • Excellent customer service
  • Ability to work well in teams
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Regional Sales Manager Salaries

Average Base Pay

$93,351 /yr
Same as national average
Not including cash compensation
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$57K
Median: $93K
$152K
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Glassdoor Estimated Salary

Regional Sales Manager Career Path

Learn how to become a Regional Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Regional Sales Manager
$93,351/yr
L3
L4
Leader of Sales
$64,162/yr
See Career Path

Regional Sales Manager Insights

Read what Regional Sales Manager professionals have to say about their job experiences and view top companies for this career.
Karcher DesignKarcher Design
Regional Sales Manager
Jan 16, 2022

“Very sneaky but unfortunately Covid hit and I was left shell shocked and well lost a lot!”

EmploysureEmploysure
Regional Sales Manager
Sep 6, 2021

“Employsure employees are the best in the world; everyone is humble but ambitious at the same time.”

ProliantProliant
Regional Sales Manager
Feb 6, 2020

“The feeling of ownership and having an actual impact on what we do is awesome here.”

PowerforcePowerforce
Regional Sales Manager
Jul 28, 2021

“Training is second to none and it’s the additional personal touches that really make you feel welcome.”

SalesforceSalesforce
Regional Vice President Sales
Jul 29, 2019

“I am also impressed with the opportunities available to me and excited to explore career opportunities beyond my current role.”

ACV AuctionsACV Auctions
Regional Director of Sales
May 24, 2020

“+ Has the best Leadership Team I've been a part of in my 27 year Automotive Career”

Mersino DewateringMersino Dewatering
Regional Sales Manager
Mar 25, 2020

“The support I am provided while working remotely really shows the teamwork of this organization.”

CriblCribl
Regional Sales Manager
Jun 4, 2021

“This is a great group of humans who want to solve problems for the industry and have fun along the way.”

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Regional Sales Manager Interviews

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Regional Sales Manager Jobs

Frequently asked questions about the roles and responsibilities of a regional sales manager

The most similar professions to regional sales manager are:
  • Channel Sales Manager
  • Outside Sales
  • Sales Representative
  • Sales Manager

The most common qualifications to become a regional sales manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.