Public affairs specialists work in government agencies or private companies to promote services and inform the public by creating informative materials. They work with media and communication groups on current issues or crises. They develop news articles by conducting interviews with appropriate people or experts and gathering information from relevant sources. When working in crisis communication, they deal with media during emergencies or problematic incidents. They train peers and appropriate staff members with skills and tips for speaking to the press and inform them of protocols while presenting possible interview scenarios.
Public affairs specialists act as spokespeople and develop and maintain relationships with beat reporters and other media members. They provide content and write articles for internal and external outreach, including email blasts, social media, and outreach to relevant past and present members, including alumni. Public affairs specialists need a bachelor's degree in communication, journalism, business, or related fields.
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Common Skill Sets