What does a Retail Representative do?

Retail representatives perform customer service and sales duties at retail store locations. They are sometimes also known as retail store associates. They assist customers, answering their questions, helping them locate items, and providing product information. They also explain details about current store promotions and sales. They complete sales and other transactions using a cash register terminal. They manage inventory, assemble displays, and stock shelves. They assist customers with returns or other issues related to previous purchases. They are also responsible for maintaining a safe and clean store environment.

Retail representatives typically have a high school diploma, and commonly have a background in retail sales or customer service. They must have excellent communication and customer service skills. Experience operating a cash register or sales terminal is helpful.

What responsibilities are common for Retail Representative jobs?
  • Keep entire work site neat, clean and organized.
  • Promote and maintain a safe working and shopping environment.
  • Accurately manage personal cash drawer opening, closing, and balancing.
  • Focus on the customer by giving a warm and friendly greeting, maintaining eye contact and offering help locate additional items when needed.
  • Comply and actively support all company policies and procedures.
  • Report any register malfunction to supervisors.
  • Assist with inventory process (i.e., ordering, receiving, returns).
  • Assist customers with large purchases (taking out to vehicle).
  • Help to ensure the store is stocked, clean, and in proper operational order.
  • Assist other store employees in maintaining security in stores.
  • Adhere to cash policies and procedures to minimize losses.
  • Greet and assist customers with their needs.
  • Utilize inventory management systems to scan, process, and count product.
What are the typical qualifications for Retail Representative jobs?
  • Associate's or Bachelor's Degree in business, finance or information technology or equivalent experience.
  • Ability to work independently and to use composure and critical thinking for problem solving.
  • A multitasker with strong product knowledge and consummate professionalism.
  • Strong work ethic and able to interact with confidence.
  • Can collaborate with other team members.
  • Has leadership skills and a positive attitude.
  • Fluent in computing systems and technology such as RSS or Microsoft Excel.
  • Experienced in expense control.
EducationBachelor's Degree
Work/Life Balance
3.4 ★
Total Pay--
Career Opportunity
3.2 ★
Avg. Experience2-4 years

How much does a Retail Representative make?

$61,348 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Retail Representative Career Path

Learn how to become a Retail Representative, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Retail Representative

Average Years of Experience

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training
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Retail Representative Insights

Read what Retail Representative professionals have to say about their job experiences and view top companies for this career.
Circle KCircle K
Non-store Employee
Jun 3, 2021

“People are super nice and fun.”

Matalan RetailMatalan Retail
Retail Customer Champion
Apr 3, 2021

“fair pay and good for part time.”

O'Reilly Auto PartsO'Reilly Auto Parts
Retail Sales Specialist
Aug 24, 2020

“Little to any safety precautions were taken at my store and i felt that I could not successfully protect myself.”

Front Store Sales Clerk/Pharmacy Assistant
Mar 14, 2022

“workers and team to work with even though it was my first time working as a part time.”

J. C. PenneyJ. C. Penney
OMNI Associate
Mar 28, 2021

“I really loved the people I worked with while at JCPenney and am still connected with them to this day.”

Retail Clerk
Jan 8, 2021

“Good good good good good”

Vishal Mega MartVishal Mega Mart
Retail Operations
May 5, 2021

“Good good good good good”

Retail Representative
May 26, 2020

“Flexible work schedule great for part”

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Retail Representative Interviews

Frequently asked questions about the role and responsibilities of retail representatives

Also known as a retail store associate, a retail representative spends a typical day assisting customers with their shopping needs. Retail representatives typically work in a brick-and-mortar store. Each day, they provide answers to questions about goods, help customers locate certain products, and keep the store clean and orderly.

Working as a retail representative can be a great way to start your career in retail. The job often allows for upward mobility, with many receiving promotions to sales managers. Moreover, retail representatives experience a job with relatively low stress and a strong work-life balance.

A retail representative can earn a solid salary. The average base salary for retail representatives in the United States is $61,348 per year depending on the location. With enough training and experience, retail representatives can earn as much as $368,772 annually.

As with any job, there are some drawbacks to being a retail representative. While they typically follow a traditional workday, they might need to work longer hours during the holiday season. Because of close contact to customers, retail representatives also need strong communication and organization skills to be successful at their job, for example when dealing with a difficult customer.

Related Careers

Team Member
25% skills overlap
Business Development Manager
No skills overlap
Sales Representative
38% skills overlap

Retail Representative Jobs