What does a Sales and Marketing Manager do?

Sales and marketing managers are administrators with senior-level responsibilities for overseeing an organization’s sales and marketing initiatives and employees. They lead teams of account executives and marketing specialists. Their role involves creating and implementing a system for generating leads and propelling them through the sales funnel. They develop and steer overall strategy and major planning. They establish and nurture valuable relationships with stakeholders and strategic partners. Their objective is to expand the portfolio and grow accounts and territories.

Sales and marketing managers typically have a bachelor’s degree in marketing or a related business discipline and an extensive background in sales or business development. They must be able to design and execute sales programs and systems. These roles require solid leadership skills and an understanding of effective motivational techniques.

Education--
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

How much does a Sales and Marketing Manager make?

Confident
$110,054 /yr
Total Pay
$76,870
 /yr

Base Pay

+
$33,184
 /yr

Additional Pay

$110,054

 / yr
$67K$186K
Most Likely Range
Possible Range
See More Insights

Sales and Marketing Manager Career Path

Learn how to become a Sales and Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Sales and Marketing Manager

Years of Experience Distribution

0 - 1
25%
2 - 4
40%
5 - 7
19%
8+
16%
Not including years spent in education and/or training

Sales and Marketing Manager Insights

Read what Sales and Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Orbit Energy & PowerOrbit Energy & Power
Vice President Sales & Marketing
May 19, 2021

“It is a fun and professional atmosphere where we get to help people save money and do something awesome”

Powered by Coffee
Head of Marketing & Sales
Nov 15, 2021

“Stewart is a great leader but also gives team members autonomy so we can produce our best work.”

Union PacificUnion Pacific
Marketing and Sales Intern
May 22, 2021

“round internship is 18 per hour and it is based on class standing (ie.”

Brilliant PR & MarketingBrilliant PR & Marketing
Vice President Sales and Marketing
Jan 6, 2021

“I have enjoyed every single day working here and I am always learning and growing both professionally and personally.”

HealthPlanOneHealthPlanOne
Sales and Marketing Manager
Jul 11, 2022

“Salary hourly rate not great”

Gourmet Foods InternationalGourmet Foods International
Sales & Marketing Manager
Jan 22, 2022

“5 days work and good”

The Times of IndiaThe Times of India
Marketing and Sales Intern
Apr 24, 2022

“got good networking skills and helped me in my career building”

RPI ConsultantsRPI Consultants
Vice President, Sales & Marketing
Oct 15, 2021

“I joined in January 2016 looking for my next place and hopefully my last place to work and I found it!”

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Sales and Marketing Manager Interviews

Frequently asked questions about the roles and responsibilities of a Sales and Marketing Manager

The most similar professions to Sales and Marketing Manager are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

Related Careers

Market Researcher
$65,110
No skills overlap
Digital Marketing Manager
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Market Analyst
$72,206
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Marketing Manager
$77,265
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Sales and Marketing Manager Jobs