What does a Sales Operations Manager do?

The Sales Operations Manager is responsible for the processes, tools, and technologies that support the Sales and Marketing teams of a company. These tools are often collectively referred to as Customer Relationship Management (CRM). As a Sales Operations Manager, your duties will range from providing guidance about market trends, to developing resources and tracking long term sales data for individual stores, as well as the entire domestic chain of stores.

Becoming a Sales Operations Manager will require an undergraduate degree in Business, Technology, Marketing, or a related field. You will also be required to have previous managerial experience and an understanding of business processes and products. Having previous experience working in a company will be valuable if you seek to become a Sales Operations Manager although it is not required.

  • Track long term sales data
  • Implement new technologies as needed to support marketing and sales teams
  • Serve as a liaison between teams and upper management
  • Follow ethical practices with consumer and customer data
  • Assist marketing teams in determining customer outreach methods
  • Monitor and assist with customer retention
  • Train staff on new technology and software
  • Assist with account management
  • Strong analytical skills
  • Ability to perform advanced computing functions
  • Familiarity with databases and sales software
  • Familiarity with Microsoft Office including Access and Excel
  • Strong communication skills
  • Three + years in a Managerial position with increasing responsibility
  • Ability to problem solve
  • Ability to work well in groups
  • Ability to multitask
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience5-7 years

Sales Operations Manager Salaries

Average Base Pay

$98,861 /yr
Same as national average
Not including cash compensation
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Median: $99K
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Glassdoor Estimated Salary

Sales Operations Manager Career Path

Learn how to become a Sales Operations Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Sales Operations Manager
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Sales Operations Manager Insights

Read what Sales Operations Manager professionals have to say about their job experiences and view top companies for this career.
Rackspace TechnologyRackspace Technology
Sales Operations
Aug 11, 2021

“Good people who genuinely want to do the best for Rackspace and work with integrity.”

Sales Operations Manager
Apr 19, 2021

“I observed great work and life balance under my Manager working in Sales operations team.”

Golden Leaf HoldingsGolden Leaf Holdings
Retail Sales Operations Coordinator
Aug 13, 2019

“I have been working for Golden Leaf since February 2018 and have had so many great growth opportunities in this budding new industry.”

Volkswagen Group of AmericaVolkswagen Group of America
Sales Operations
Aug 22, 2020

“People are nice and good to work with”

Marico LimitedMarico Limited
Sales Operation Manager
Aug 17, 2021

“Staff career development is not really clear and fair.”

Breakthru Beverage GroupBreakthru Beverage Group
Vice President Sales Operations
Sep 19, 2020

“Great people and incredibly fun industry.”

ScentAir TechnologiesScentAir Technologies
Sales Operations
Dec 27, 2021

“The company values an individuals personal life morals and gives you freedom on important holidays.”

Sales Operations
Nov 10, 2021

“I enjoyed my first 2 years at Comstor but not long after this management changed and it deteriorated quite fast.”

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Sales Operations Manager Interviews

Related Careers

Channel Sales Manager
Regional Sales Manager
Business Development Manager
No skills overlap
Account Manager
No skills overlap

Sales Operations Manager Jobs

Frequently asked questions about the roles and responsibilities of a sales operations manager

The most similar professions to sales operations manager are:
  • Channel Sales Manager
  • Regional Sales Manager
  • Business Development Manager
  • Account Manager

The most common qualifications to become a sales operations manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.