What does a Sales Operations Manager do?

The Sales Operations Manager is responsible for the processes, tools, and technologies that support the Sales and Marketing teams of a company. These tools are often collectively referred to as Customer Relationship Management (CRM). As a Sales Operations Manager, your duties will range from providing guidance about market trends, to developing resources and tracking long term sales data for individual stores, as well as the entire domestic chain of stores.

Becoming a Sales Operations Manager will require an undergraduate degree in Business, Technology, Marketing, or a related field. You will also be required to have previous managerial experience and an understanding of business processes and products. Having previous experience working in a company will be valuable if you seek to become a Sales Operations Manager although it is not required.

What responsibilities are common for Sales Operations Manager jobs?
  • Track long term sales data
  • Implement new technologies as needed to support marketing and sales teams
  • Serve as a liaison between teams and upper management
  • Follow ethical practices with consumer and customer data
  • Assist marketing teams in determining customer outreach methods
  • Monitor and assist with customer retention
  • Train staff on new technology and software
  • Assist with account management
What are the typical qualifications for Sales Operations Manager jobs?
  • Strong analytical skills
  • Ability to perform advanced computing functions
  • Familiarity with databases and sales software
  • Familiarity with Microsoft Office including Access and Excel
  • Strong communication skills
  • Three + years in a Managerial position with increasing responsibility
  • Ability to problem solve
  • Ability to work well in groups
  • Ability to multitask
Education--
Work/Life Balance
3.9 ★
Total Pay--
Career Opportunity
3.8 ★
Avg. Experience5-7 years

How much does a Sales Operations Manager make?

Confident
$112,067 /yr
Total Pay
$75,395
 /yr

Base Pay

+
$36,671
 /yr

Additional Pay

$112,067

 / yr
$72K$180K
Most Likely Range
Possible Range
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Sales Operations Manager Career Path

Learn how to become a Sales Operations Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Sales Operations Manager

Years of Experience Distribution

0 - 1
3%
2 - 4
22%
5 - 7
71%
8+
4%
Not including years spent in education and/or training

Sales Operations Manager Insights

Read what Sales Operations Manager professionals have to say about their job experiences and view top companies for this career.
Rackspace TechnologyRackspace Technology
Sales Operations
Aug 11, 2021

“Good people who genuinely want to do the best for Rackspace and work with integrity.”

AvayaAvaya
Sales Operations Manager
Apr 19, 2021

“I observed great work and life balance under my Manager working in Sales operations team.”

Volkswagen Group of AmericaVolkswagen Group of America
Sales Operations
Aug 22, 2020

“People are nice and good to work with”

Incredible HealthIncredible Health
Sales Operations Manager
Dec 15, 2022

“Salary is good but you'll be a doing a few person's roles for a while but that's what makes it interesting.”

DataStaxDataStax
Sales Operations
Oct 20, 2022

“The people here are amazing and great to work with.”

Marico LimitedMarico Limited
Sales Operation Manager
Aug 17, 2021

“Staff career development is not really clear and fair.”

Breakthru Beverage GroupBreakthru Beverage Group
Vice President Sales Operations
Sep 19, 2020

“Great people and incredibly fun industry.”

AODocsAODocs
Sales Operations
Sep 8, 2022

“I’m able to learn new things and this is a pivot for my career so I’m grateful for that.”

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Sales Operations Manager Interviews

Frequently asked questions about the roles and responsibilities of a Sales Operations Manager

The most similar professions to Sales Operations Manager are:
  • Channel Sales Manager
  • Regional Sales Manager
  • Field Sales Representative
  • Sales Representative

Related Careers

Channel Sales Manager
$185,769
Regional Sales Manager
$146,051
Field Sales Representative
$91,839
No skills overlap
Sales Representative
$86,203
No skills overlap

Sales Operations Manager Jobs