What does a Sales Trainer do?
Sales trainers provide sales training, mentoring, and support services. They train and educate sales staff from the point of their initial hire and on a continuous, ongoing basis. They develop and implement training and professional development programs. They may also provide training to help other staff members outside of the sales department strengthen and develop their sales skills. They create, select, and develop curriculum and other resources for training programs. They may also assist with the recruitment and hiring process by helping with the creation of job profiles or position descriptions.
Sales trainers typically have at least a high school diploma, although a bachelor’s degree is usually preferred. They have a strong background in sales, ideally including roles as a sales trainer. Teaching or training experience or a history of creating training materials is helpful.
- Establish training needs by collaborating with sales leadership, analyze sales KPI's and performance results.
- Give tours to prospective members and enrolling prospects after tour process.
- The continual development of quality new hire and continuation training programs and training materials.
- Develop individual and/or group training methods to meet the needs of the department.
- Evaluate training program effectiveness and make adjustments as needed.
- Create coaching components and knowledge articles to support continuation training and performance development.
- Provide a leadership role to mentor and coach sales agents as needed or requested by leadership.
- Build and sustain relationships using the appropriate interpersonal skills and communication methods to build constructive relationships with customers, business units, service organizations and other stakeholders to meet shared goals and objectives.
- Contribute to the team's success by demonstrating cooperation and collaboration while participating in a group or team environment.
- Actively participate in community-sponsored events and other outside opportunities to promote the club.
- Strong command of English language and good communication skills.
- A confident, natural leader and problem solver with demonstrated critical thinking and collaboration skills.
- Displays solid business acumen and good work ethic.
- Experienced with onboarding processes.
- Strict attention to detail and an eye for continuous improvement.
How much does a Sales Trainer make?
Sales Trainer Career Path
Learn how to become a Sales Trainer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Sales Trainer Insights
“workers have a great attitude towards work and make it enjoyable to go to work every day.”
“Coach Training Program is well developed and fun to sell.”
“Some of the best training you'll ever get as a Sales person and for leadership.”
“When promised yearly raises and was told that a raise would be on the way.”
“They provide a top notch training program to give you all the tools to succeed in the industry.”
“I would recommend them to any organization looking for complementary or a fully revamped sales training curriculum.”
“We have an Executive Leadership Team that is different then any other team I have worked with.”
“Preferential treatment when others have seniority and deserve better.”
Sales Trainer Interviews
Frequently asked questions about the roles and responsibilities of a Sales Trainer
When working as a Sales Trainer, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, Value Proposition, Leadership, Written Communication, and Powerpoint.
- Training Manager
- Training Consultant
- Training Specialist
The most common qualifications to become a Sales Trainer include a minimum of a Graduate Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.