What does a Senior Director, Product Marketing do?

Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.

Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

Senior Director, Product Marketing Salaries

Average Base Pay

$205,802 /yr
Same as national average
Not including cash compensation
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Median: $206K
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Glassdoor Estimated Salary

Senior Director, Product Marketing Career Path

Learn how to become a Senior Director, Product Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Senior Director of Product Marketing
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Senior Director, Product Marketing Insights

Read what Senior Director, Product Marketing professionals have to say about their job experiences and view top companies for this career.
Product Marketing Executive
Jan 18, 2021

“Everyone on the team is super nice and supportive and I never had any coworker issues.”

Product Marketing Manager
Jan 23, 2020

“Our team was periodically recognized as doing excellent work and our skills were absolutely unique in the company.”

Texas InstrumentsTexas Instruments
Product Marketing Engineer
Feb 17, 2020

“Because it is such a large company there are little opportunities to take responsibilities outside of your assigned role.”

Senior Product Marketing Manager
Jul 29, 2021

“out because there is no career path or anyone to help you get to the next level.”

Product Marketing Manager
May 17, 2020

“good colleagues and friends to work with..”

Product Marketing Manager
Aug 13, 2019

“Amazing people and team to work with.”

Product Marketing
Jun 8, 2021

“welcoming people and everyone had great friendships inside and outside of work”

Product Marketing Director
Oct 12, 2020

“There's little structure and guidance around personal/individual development and career advancement”

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Senior Director, Product Marketing Interviews

Related Careers

Product Owner
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Technical Product Manager
Product Manager
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Digital Marketing
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Senior Director, Product Marketing Jobs

Frequently asked questions about the roles and responsibilities of a senior director product marketing

When working as a senior director product marketing, the most common skills you will need to perform your job and for career success are Prospects, Value Proposition, SaaS, Differentiation, and Views.

The most similar professions to senior director product marketing are:
  • Product Owner
  • Technical Product Manager
  • Product Manager
  • Digital Marketing

The most common qualifications to become a senior director product marketing include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.