What does a Senior PR do?

Public relations specialists are responsible for growing, shaping, and maintaining a company's reputation and brand. Public relations specialists are tasked with identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company through external communications. Public relations specialists can work in-house or for an agency. Public relations specialists span most industries.

Public relations specialists need to have a Bachelor's degree in public relations, marketing, communications, or a related field. Some public relations specialists choose to pursue an Acreditation in Public Relations (APR) by passing an exam, but this isn't always necessary. The best public relations specialists have exceptional interpersonal skills, are strong at time management, and have an eye for detail.

  • Draft press releases, pitches, case studies, white papers, and media summaries
  • Build relationships with new media contacts and maintain relationships with existing contacts
  • Manage media requests in a timely and professional manner
  • Pitch story ideas and content to media
  • Ensure all communication is cohesive with the brand image
  • Track and analyze media coverage to inform future campaigns
  • Measure PR program impacts using regular reporting
  • Organize, schedule, and prepare key leaders for press interviews
  • Bachelor's degree in communications, journalism, public relations, marketing, or related field
  • 3-4 years of experience in public relations or corporate communications
  • Excellent organization skills
  • Demonstrated ability to prioritize tasks and manage time effectively
  • Strong working knowledge of a variety of public relations programs
  • Strong oral and written communication skills
  • Proficient in Microsoft Office
  • Proven ability to develop, implement, and execute successful public relations campaigns
Education--
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience8+ years

Senior PR Salaries

Average Base Pay

$86,289 /yr
Same as national average
Not including cash compensation
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$60K
Median: $86K
$125K
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Glassdoor Estimated Salary

Senior PR Career Path

Learn how to become a Senior PR, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L4
Public Relations Specialist Senior
$81,170/yr
L5
See Career Path

Senior PR Insights

Read what Senior PR professionals have to say about their job experiences and view top companies for this career.
UNICEFUNICEF
PR Specialist
Jul 28, 2021

“Learning and development is truly a priority and this could be a great job the beginning of your career.”

Argyle Public RelationshipsArgyle Public Relationships
PR Practitioner
Oct 24, 2019

“People here have a great work ethic but also enjoy socializing and supporting one another.”

The N2 CompanyThe N2 Company
Press Coordinator
Oct 8, 2021

“No bonuses (unless you count Olive Oil as a great Christmas Bonus.. no.”

DigiGrowHubDigiGrowHub
Media and Public Relations
Oct 15, 2020

“So thank you so much Digi Grow Hub for giving me such great opportunity to work with you.”

MarkitorsMarkitors
Digital PR Intern
May 5, 2020

“Truly an amazing place to work filled with opportunities every day to add your own personal stamp.”

Baltimore County Public SchoolsBaltimore County Public Schools
Social Media and PR Specialist
Jan 10, 2021

“Everyone was willing to give a helping hand while I got comfortable with the job.”

Christians Against PovertyChristians Against Poverty
Local PR Officer
Jul 5, 2021

“There actually aren't any cons apart from perhaps taking a great work environment for granted.”

RLM PRRLM PR
Public Relations Specialist
Nov 19, 2021

“I was micromanaged and then I was verbally harassed for not doing what they expected (but never outright told me).”

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Senior PR Interviews

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Senior PR Jobs

Frequently asked questions about the roles and responsibilities of a senior pr

When working as a senior pr, the most common skills you will need to perform your job and for career success are SharePoint, CISSP CISM, Technical Leadership, Active Directory, and Releases.

The most similar professions to senior pr are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager