What does a SEO Analyst do?
SEO analysts provide insight and expertise related to search engine optimization (SEO) tactics and strategies. They usually serve as part of the marketing department, and work in close collaboration with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with the targeted audience. They compile SEO data such as high-value keywords and use that information to guide content and placement decisions that ensure maximum visibility. They may also build, implement, and oversee SEO tracking and analytical systems and databases. They create reports summarizing performance metrics and other key analytics.
SEO analysts typically have a bachelor’s degree in a marketing or SEO field, and in-depth experience in compiling and analyzing SEO data. Proficiency with data analytics programs and tools is an advantage.
- Prepare and present materials/findings both internally and externally for the marketing focus/channel.
- Provide regular reporting and updates on performance to clients.
- Execute against partner marketing plans to deliver results that exceed defined objectives.
- Provide insights which facilitate the development of plans for partner promotion.
- Partner with content team and provide recommendations for organic SEO success.
- Work towards organic search growth, optimization, and ROI maximization.
- Help to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
- Guide technical SEO analysts and interpret findings to generate client value.
- Manage internal tools and business processes that optimize the onsite search experience.
- Plan, develop and implement SEO strategies and successfully attain organic traffic goals.
- Closely collaborate with appropriate teams to develop high-performance integrated marketing campaigns.
- Drive partners / 3rd parties strategy to identify and drive demand generation and funnel build activities that drive pipeline.
- Keep pace with search engine and PPC industry trends and developments.
- Collaborate with clients' technical and marketing teams to implement proposed recommendations.
- Prepare and conduct keyword research for content and website implementation.
- Bachelor's or Graduate's Degree in computer science, engineering, or information technology or equivalent experience.
- Fluency in search engines, Google Analytics, content management software, Javascript, and algorithm design.
- Leadership skills to help with collaboration and deployment of goals.
- Pay strict attention to detail during problem solving and editing sessions.
- Comfortable instructing in benefits of AdWords, CSS, and AWR services.
- Mastery of HTML and SaaS programming.
How much does a SEO Analyst make near United States?
Base Pay
Additional Pay
$73,853
/ yrSEO Analyst Career Path
Learn how to become a SEO Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
SEO Analyst Insights
Civitatis“In the end the job was quite repetitive and not so challenging and salary not really competitive.”
Dedert“1. Timely salary 2. Enough payment 3. good attitude with employees 4. Good supply chain”
Rentech Digital“But when i resigned they didn't paid my salary and full and final amount.”
“I have been working from so long and nice place to work very nice enivironment and good spoken staff.”
Amazon“higher salary and the knowlegde i was able to get was gain is useful even up to this day.”
Taktical Digital“Taktical is growing at a very fast pace and is an excellent company to grow your career.”
Playablo“I would 100% suggest this company if any one are looking for great career and to learn work culture.”
Thatware“If you are a fresher and searching for a great career opportunity then THATWARE will be best choice for you.”
Frequently asked questions about the roles and responsibilities of a SEO Analyst
- Search Engine Evaluator
- Digital Marketing Manager
- Marketing Coordinator
- Account Executive
Get anonymous career insights from your peers
Marketing
A community for Marketing professionals
I've worked for the same company about 8 years or so and have yet to hit the $50k mark in salary even after a couple promotions, raises, and given more responsibility. Is this normal for someone with my role? On a different note, I am also becoming more interested in project management but don't don't know how to transition? Is getting a Google PM certificate worth it?