What does a SEO Marketing Specialist do?

SEO analysts provide insight and expertise related to search engine optimization (SEO) tactics and strategies. They usually serve as part of the marketing department, and work in close collaboration with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with the targeted audience. They compile SEO data such as high-value keywords and use that information to guide content and placement decisions that ensure maximum visibility. They may also build, implement, and oversee SEO tracking and analytical systems and databases. They create reports summarizing performance metrics and other key analytics.

SEO analysts typically have a bachelor’s degree in a marketing or SEO field, and in-depth experience in compiling and analyzing SEO data. Proficiency with data analytics programs and tools is an advantage.

What responsibilities are common for SEO Marketing Specialist jobs?
  • Prepare and present materials/findings both internally and externally for the marketing focus/channel.
  • Provide regular reporting and updates on performance to clients.
  • Execute against partner marketing plans to deliver results that exceed defined objectives.
  • Provide insights which facilitate the development of plans for partner promotion.
  • Partner with content team and provide recommendations for organic SEO success.
  • Work towards organic search growth, optimization, and ROI maximization.
  • Help to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
  • Guide technical SEO analysts and interpret findings to generate client value.
  • Manage internal tools and business processes that optimize the onsite search experience.
  • Plan, develop and implement SEO strategies and successfully attain organic traffic goals.
  • Closely collaborate with appropriate teams to develop high-performance integrated marketing campaigns.
  • Drive partners / 3rd parties strategy to identify and drive demand generation and funnel build activities that drive pipeline.
  • Keep pace with search engine and PPC industry trends and developments.
  • Collaborate with clients' technical and marketing teams to implement proposed recommendations.
  • Prepare and conduct keyword research for content and website implementation.
What are the typical qualifications for SEO Marketing Specialist jobs?
  • Bachelor's or Graduate's Degree in computer science, engineering, or information technology or equivalent experience.
  • Fluency in search engines, Google Analytics, content management software, Javascript, and algorithm design.
  • Leadership skills to help with collaboration and deployment of goals.
  • Pay strict attention to detail during problem solving and editing sessions.
  • Comfortable instructing in benefits of AdWords, CSS, and AWR services.
  • Mastery of HTML and SaaS programming.
Work/Life Balance
4.2 ★
Total Pay--
Career Opportunity
4.2 ★
Avg. Experience2-4 years

How much does a SEO Marketing Specialist make?

$58,451 /yr
Total Pay

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Additional Pay


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SEO Marketing Specialist Career Path

Learn how to become a SEO Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

SEO Marketing Specialist

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

SEO Marketing Specialist Insights

Read what SEO Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
Senior PPC Specialist
Nov 30, 2020

“In my career I have never come across such a good and helping top management.”

Director of Search Engine Marketing
Apr 27, 2022

“I was provided with an excellent opportunity and really liked the people I worked with.”

Ocean HolidaysOcean Holidays
SEO Specialist
Dec 22, 2020

“Great incentives and the Christmas party where always epic! Thoroughly enjoyed my time working with everyone there!”

SEO Specialist
Jan 25, 2023

“1. Timely salary 2. Enough payment 3. good attitude with employees 4. Good supply chain”

Rentech DigitalRentech Digital
Mar 12, 2022

“But when i resigned they didn't paid my salary and full and final amount.”

PPC Specialist
Nov 20, 2022

“higher salary and the knowlegde i was able to get was gain is useful even up to this day.”

Million Talents Technologies
SEO Analyst
Mar 22, 2022

“I have been working from so long and nice place to work very nice enivironment and good spoken staff.”

SEO Executive
Apr 18, 2022

“If you are a fresher and searching for a great career opportunity then THATWARE will be best choice for you.”

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SEO Marketing Specialist Interviews

Frequently asked questions about the roles and responsibilities of a SEO Marketing Specialist

The most similar professions to SEO Marketing Specialist are:
  • Search Engine Evaluator
  • Digital Marketing Manager
  • Marketing Coordinator
  • Account Executive

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Search Engine Evaluator
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Digital Marketing Manager
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Marketing Coordinator
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SEO Marketing Specialist Jobs