What does a SEO Marketing Specialist do?
SEO analysts provide insight and expertise related to search engine optimization (SEO) tactics and strategies. They usually serve as part of the marketing department, and work in close collaboration with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with the targeted audience. They compile SEO data such as high-value keywords and use that information to guide content and placement decisions that ensure maximum visibility. They may also build, implement, and oversee SEO tracking and analytical systems and databases. They create reports summarizing performance metrics and other key analytics.
SEO analysts typically have a bachelor’s degree in a marketing or SEO field, and in-depth experience in compiling and analyzing SEO data. Proficiency with data analytics programs and tools is an advantage.
- Prepare and present materials/findings both internally and externally for the marketing focus/channel.
- Provide regular reporting and updates on performance to clients.
- Execute against partner marketing plans to deliver results that exceed defined objectives.
- Provide insights which facilitate the development of plans for partner promotion.
- Partner with content team and provide recommendations for organic SEO success.
- Work towards organic search growth, optimization, and ROI maximization.
- Help to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
- Guide technical SEO analysts and interpret findings to generate client value.
- Manage internal tools and business processes that optimize the onsite search experience.
- Plan, develop and implement SEO strategies and successfully attain organic traffic goals.
- Closely collaborate with appropriate teams to develop high-performance integrated marketing campaigns.
- Drive partners / 3rd parties strategy to identify and drive demand generation and funnel build activities that drive pipeline.
- Keep pace with search engine and PPC industry trends and developments.
- Collaborate with clients' technical and marketing teams to implement proposed recommendations.
- Prepare and conduct keyword research for content and website implementation.
- Bachelor's or Graduate's Degree in computer science, engineering, or information technology or equivalent experience.
- Fluency in search engines, Google Analytics, content management software, Javascript, and algorithm design.
- Leadership skills to help with collaboration and deployment of goals.
- Pay strict attention to detail during problem solving and editing sessions.
- Comfortable instructing in benefits of AdWords, CSS, and AWR services.
- Mastery of HTML and SaaS programming.
How much does a SEO Marketing Specialist make?
Base Pay
Additional Pay
$58,451
/ yrSEO Marketing Specialist Career Path
Learn how to become a SEO Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
SEO Marketing Specialist Insights
CT“In my career I have never come across such a good and helping top management.”
PostcardMania“I was provided with an excellent opportunity and really liked the people I worked with.”
Ocean Holidays“Great incentives and the Christmas party where always epic! Thoroughly enjoyed my time working with everyone there!”
Dedert“1. Timely salary 2. Enough payment 3. good attitude with employees 4. Good supply chain”
Rentech Digital“But when i resigned they didn't paid my salary and full and final amount.”
Amazon“higher salary and the knowlegde i was able to get was gain is useful even up to this day.”
“I have been working from so long and nice place to work very nice enivironment and good spoken staff.”
Thatware“If you are a fresher and searching for a great career opportunity then THATWARE will be best choice for you.”
Frequently asked questions about the roles and responsibilities of a SEO Marketing Specialist
- Search Engine Evaluator
- Digital Marketing Manager
- Marketing Coordinator
- Account Executive