What does a Media Coordinator do?

Media coordinators are responsible for a broad range of duties related to the planning, execution, and deployment of media campaigns. They may be involved in the content development phase, and in areas such as writing and producing, but their primary functions tend to be in the actual logistics of arranging for the campaign to be deployed. They work with media buyers and sales representatives to coordinate the buying of airtime, create and process media buy orders and other documents, monitor live campaigns, and evaluate metrics to determine campaign performance.

Media coordinators typically have at least an associate degree, although some employers seek a bachelor’s degree or additional training. They must be extremely detail oriented, with excellent project management skills, and must be proficient using common office software programs such as Excel.

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Average Years of Experience

0 - 1
48%
2 - 4
40%
5 - 7
1%
8+
11%

Common Skill Sets

Adobe Photoshop
Writing
Editing
Adobe Analytics
Excellent Communication
Adobe Creative Suite
Selecting
Attention To Detail

Media Coordinator Seniority Levels

Social Media Manager
41% made the transition
Marketing Coordinator
39% made the transition
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Media Coordinator Salaries

Average Base Pay

$42,451 /yr
Same as national average
Not including cash compensation
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$33K
Median: $42K
$54K
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Glassdoor Estimated Salary

Media Coordinator Jobs