What does a Software Sales Representative do?

Software sales representatives perform sales and customer relations tasks to drive the sales of computer software products and services. They have daily direct interaction with customers and leads, either face-to-face or at a distance via the phone or online platforms. They initiate contact with leads and respond to requests for information. They provide information about products and services, highlighting software solutions that can address customer challenges. They inform contacts about company initiatives and promotions. They may be expected to meet target sales quotas or benchmarks.

Software sales representatives have a high school diploma, although additional education or training is helpful. They commonly have a background in sales or customer service. They must have good customer service skills and the ability to deliver a persuasive sales pitch.

What responsibilities are common for Software Sales Representative jobs?
  • Participate in the development, presentation and sales of a value proposition.
  • Primary job duty is to sell technology software products and related services in a defined territory.
  • Work across ecosystems and our technology partners to transform customer organizations and build enduring capabilities.
  • Identify and develop strategic alignment with key third party influencers.
  • Develop solution proposals encompassing all aspects of the application.
  • Operate within large teams and Direct specific team sales activities.
  • Build and maintain lasting relationships with clients and partners by understanding the needs and anticipating them in advance.
  • Build and expand business partner revenue and self sufficiency.
  • Develop a robust project pipeline and handle account planning, creating, owning and forecasting.
  • Complete own role largely independently within defined policies and procedures.
  • Responsible for the account plan to drive goal attainment in assigned territory.
  • Gain access and build relationships with key executives and decision makers.
  • Work with account and pursuit teams to architect large, complex capture efforts with teaming partners, staff, and practice leadership at all stages of the capture life cycle.
  • Cold calling, prospecting new businesses, and making outbound calls.
  • Analyze market drivers and utilize market data to develop and recommend strategies to grow book of business.
  • Strategically design a plan to effectively manage the territory to maximize incoming revenue and profits to meet annual quota objectives.
What are the typical qualifications for Software Sales Representative jobs?
  • Bachelor's or Graduate's Degree in business, electrical engineering, computer science or mechanical engineering or equivalent experience.
  • Comfortable with Enterprise Resource Planning programs and tools.
  • Familiar with SaaS processes and products.
  • Solid negotiation and leadership abilities.
  • Fluent in a variety of programming languages, software, and systems.
  • Background includes consulting experience.
Work/Life Balance
3.9 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience8+ years

How much does a Software Sales Representative make?

$118,910 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Software Sales Representative Career Path

Learn how to become a Software Sales Representative, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Software Sales Representative

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Software Sales Representative Insights

Read what Software Sales Representative professionals have to say about their job experiences and view top companies for this career.
Cloud Sales
Mar 15, 2022

“pay is not competitive despite what you get told”

Application Sales Representative
Aug 22, 2022

“Salary could be better but not bad”

COACT AssociatesCOACT Associates
Software Executive
Dec 15, 2021

“Great team to work with”

Cloud Sales Specialist
Oct 27, 2020

“Generally good work life balance”

Software Executive
Jun 6, 2022

“Good learning Experience”

Micro FocusMicro Focus
Software Sales Representative
Jan 10, 2022

“Not afraid to let good people go as opposed to transferring roles.”

Software Sales
Dec 3, 2021

“The newest compensation plan is absolutely terrible.”

Software Sales Representative
Jun 28, 2021

“You could have a great manager or a horrible manager.”

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Software Sales Representative Interviews

Frequently asked questions about the roles and responsibilities of a Software Sales Representative

The most similar professions to Software Sales Representative are:
  • Technical Sales
  • Sales Engineer
  • Sales Representative
  • Account Manager

Related Careers

Technical Sales
No skills overlap
Sales Engineer
No skills overlap
Sales Representative
No skills overlap
Account Manager
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Software Sales Representative Jobs