What does a Software Sales Representative do?
Software sales representatives perform sales and customer relations tasks to drive the sales of computer software products and services. They have daily direct interaction with customers and leads, either face-to-face or at a distance via the phone or online platforms. They initiate contact with leads and respond to requests for information. They provide information about products and services, highlighting software solutions that can address customer challenges. They inform contacts about company initiatives and promotions. They may be expected to meet target sales quotas or benchmarks.
Software sales representatives have a high school diploma, although additional education or training is helpful. They commonly have a background in sales or customer service. They must have good customer service skills and the ability to deliver a persuasive sales pitch.
- Participate in the development, presentation and sales of a value proposition.
- Primary job duty is to sell technology software products and related services in a defined territory.
- Work across ecosystems and our technology partners to transform customer organizations and build enduring capabilities.
- Identify and develop strategic alignment with key third party influencers.
- Develop solution proposals encompassing all aspects of the application.
- Operate within large teams and Direct specific team sales activities.
- Build and maintain lasting relationships with clients and partners by understanding the needs and anticipating them in advance.
- Build and expand business partner revenue and self sufficiency.
- Develop a robust project pipeline and handle account planning, creating, owning and forecasting.
- Complete own role largely independently within defined policies and procedures.
- Responsible for the account plan to drive goal attainment in assigned territory.
- Gain access and build relationships with key executives and decision makers.
- Work with account and pursuit teams to architect large, complex capture efforts with teaming partners, staff, and practice leadership at all stages of the capture life cycle.
- Cold calling, prospecting new businesses, and making outbound calls.
- Analyze market drivers and utilize market data to develop and recommend strategies to grow book of business.
- Strategically design a plan to effectively manage the territory to maximize incoming revenue and profits to meet annual quota objectives.
- Bachelor's or Graduate's Degree in business, electrical engineering, computer science or mechanical engineering or equivalent experience.
- Comfortable with Enterprise Resource Planning programs and tools.
- Familiar with SaaS processes and products.
- Solid negotiation and leadership abilities.
- Fluent in a variety of programming languages, software, and systems.
- Background includes consulting experience.
How much does a Software Sales Representative make?
Base Pay
Additional Pay
$118,910
/ yrSoftware Sales Representative Career Path
Learn how to become a Software Sales Representative, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Software Sales Representative Insights
Google“pay is not competitive despite what you get told”
Conductix-Wampfler“Salary could be better but not bad”
COACT Associates“Great team to work with”
IBM“Generally good work life balance”
Infosys“Good learning Experience”
Micro Focus“Not afraid to let good people go as opposed to transferring roles.”
Thryv“The newest compensation plan is absolutely terrible.”
Qualtrics“You could have a great manager or a horrible manager.”
Frequently asked questions about the roles and responsibilities of a Software Sales Representative
- Technical Sales
- Sales Engineer
- Sales Representative
- Account Manager