What does a Strategic Marketing Analyst do?

Strategic marketing analysts plan, develop, and oversee marketing campaigns developed based on analytics and data. They compile and study data related to consumer behavior, industry trends, audience interaction, and competitor profiles. They then use that data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms. They implement and monitor data analytics programs, and track key metrics to evaluate campaign performance. They often work in collaboration with other teams, including social media and sales.

Strategic marketing analysts typically have a bachelor’s degree in marketing or a related business discipline, and a background in marketing, including roles that involved strategic planning. They should be experienced with data-driven campaign planning, and comfortable compiling and evaluating marketing analytics and related data. Proficiency with analytics programs is helpful.

What responsibilities are common for Strategic Marketing Analyst jobs?
  • Design marketing campaigns and spearhead market research efforts.
  • Partner with appropriate teams to create marketing plans for new offerings.
  • Lead content development and promotion to support an effective customer buying journey.
  • Monitor and report on the performance of the product portfolio, results of related sales and marketing and efforts.
  • Conduct product portfolio, competitive analysis and market research to inform global strategy.
  • Manage digital marketing budget reconciliation on a monthly basis.
  • Work with and manage external partners, agencies, contractors, and consultants.
  • Support customer marketing commitments, web page UI UX wireframe reviews, and webinars.
  • Spend time in the field to gain market and clinical insights, as well as build relationships with key stakeholders and thought leaders.
  • Own and optimize budgets to drive results, create learning agendas.
  • Determine the right audience, messaging, and marketing tactics to deliver on campaign and program goals.
  • Create, optimize and monitor SEM and SEO campaigns focused on lead generation.
  • Work cross functionally with appropriate teams to create innovative marketing programs to support demand generation and revenue opportunities and align marketing channels and sales collateral with the enterprise brand.
  • Develop the behavioral competencies of strategic marketing manager direct reports.
  • Design and implement process improvements that positively impact the team.
  • Work closely with product managers to support new product requirements and launches.
  • Own the relationship with all performance marketing vendors and agencies.
  • Support service provider and reseller partner channels to drive success and sales.
  • Establish, develop, and maintain positive prospect and sales team relationships.
  • Coach and develop team of strategic marketing managers.
  • Input and maintain orders, including revisions due to campaign changes.
What are the typical qualifications for Strategic Marketing Analyst jobs?
  • Bachelor's Degree in applied sciences, business, business administration, marketing, computer engineering, electrical engineering or mathematics, or equivalent experience.alent science Degree and experience.
  • Experience with Adobe Creative Suite, spreadsheets, SaaS, Agile, and Google Analytics.
  • Demonstrated strong negotiation and leadership skills alongside strict attention to detail.
  • A collaborator with sound time management and business acumen.
  • Can use critical thinking and work ethic to assist in strengthening relationships with team and clients.
  • Demonstrated experience with writing protocols, segments, and multicast.
  • Experience seeing projects through from inception to finish and implementing closure protocols.
Education--
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

How much does a Strategic Marketing Analyst make?

Confident
$91,798 /yr
Total Pay
$74,764
 /yr

Base Pay

+
$17,034
 /yr

Additional Pay

$91,798

 / yr
$60K$143K
Most Likely Range
Possible Range
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Strategic Marketing Analyst Career Path

Learn how to become a Strategic Marketing Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Strategic Marketing Analyst

Years of Experience Distribution

0 - 1
47%
2 - 4
52%
5 - 7
0%
8+
1%
Not including years spent in education and/or training

Strategic Marketing Analyst Insights

Read what Strategic Marketing Analyst professionals have to say about their job experiences and view top companies for this career.
Afrifone
Sales Marketing Manager
Jan 28, 2021

“Offers employment opportunities to young suitable Angolan employee candidates and career experience within electronic manufacturing.”

Devax
Marketing Strategy
May 19, 2021

“Excellent awesome True honest great”

Aston CarterAston Carter
Localization Specialist
Jul 21, 2022

“Pretty good hourly rate and the teammates.”

MLM Home ImprovementMLM Home Improvement
Sales/Marketing
Apr 20, 2022

“Training was amazing and you WILL learn how to excel in your role.”

KamaGames StudioKamaGames Studio
Localization Specialist
Nov 24, 2021

“The position — Localization Manager is not what I expected and looking for.”

OpusOpus
Sales/Marketing
Nov 3, 2020

“Stagnating products and little innovation.”

Disrupt Technologies
Junior Strategic Marketing Associate
Aug 4, 2021

“The job pay is not competitive”

brandIDbrandID
Marketing Strategy
May 11, 2022

“Everyone is so good at what they do”

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Strategic Marketing Analyst Interviews

Frequently asked questions about the roles and responsibilities of a Strategic Marketing Analyst

The most similar professions to Strategic Marketing Analyst are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

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