What does a Technical Marketing Specialist do?

Technical marketing specialists plan, develop, create, and execute marketing campaigns and materials about technical topics or for an audience comprised of technical users. These materials may include sales sheets, spec sheets, demonstration videos, case studies, and other content formats. They conduct market research to identify the concerns and priorities of their target user or consumer, and incorporate solutions or relevant information into the messaging. This type of marketing is often found in the B2B sector, where the target audience may be technical professionals.

Technical marketing specialists typically have a bachelor’s degree in marketing or a related field. They must be well-versed in marketing practices and strategies, including the use of digital media platforms. Experience using online analytics tools is helpful, and strong project management skills are required.

What responsibilities are common for Technical Marketing Specialist jobs?
  • Develop marketing and sales tools as required by the sales team.
  • Drive marketing campaign execution across channels, including email, online, social, and PR.
  • Occasionally help other members of the Sales and Marketing team with research or idea development.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
  • Align with the department head and others effectively to communicate tactics and strategy.
  • Track results, review analytics, and provide ROI of marketing activities.
  • Drive large, strategic and complex pursuit process from proposal coordination through interview.
  • Define market strategy with penetration plans including target customers.
  • Work to understand technical claims and develop customer and consumer claims in collaboration with product marketing.
  • Provide peer review and oversight for accuracy and quality of content.
  • Work with marketing team to build, test and launch marketing technologies and capabilities that are based on industry best practices.
  • Troubleshoot and resolve coding issues in a timely manner.
  • Communicate and collect cross-departmental feedback to align on best practices and procedures.
  • Develop compelling, differentiating value propositions, positioning, and messaging at the solution, product and segment level.
  • Organize and execute various technical tasks for the development team.
  • Roll out programs and optimizations to drive business and client goals.
  • Create and manage a system of standard work, job aids, and training presentations and videos.
  • Manage the communication, needs, and expectations of the deliverable they are assigned to.
  • Business and market analysis, research and reporting of trends and results.
  • Review, evaluate, and modify existing and proposed external technical programs.
What are the typical qualifications for Technical Marketing Specialist jobs?
  • Bachelor's or Graduate's Degree in business, electrical engineering, computer science, or information technology.
  • Demonstrated leadership, time management, and critical thinking skills.
  • Is comfortable collaborating.
  • A natural problem solver.
  • Can multitask.
  • Experience with software and systems such as CSS, InDesign, and Google Analytics.
  • Experience with editing and templating to create and distribute newsletters.
  • Can work in Adobe Photoshop and Creative Suite programming.
Education--
Work/Life Balance
4.2 ★
Total Pay--
Career Opportunity
4.0 ★
Avg. Experience2-4 years

How much does a Technical Marketing Specialist make?

Technical Marketing Specialist Career Path

Learn how to become a Technical Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
38%
2 - 4
53%
5 - 7
1%
8+
8%
Not including years spent in education and/or training
See Career Path

Technical Marketing Specialist Insights

Read what Technical Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
InsightInsight
Marketing Operations Specialist
May 5, 2022

“I frequently get feedback on my work and will get raises to correspond with this as well.”

VodafoneVodafone
Marketing Automation Specialist
Jul 11, 2022

“Really good opportunity to start your professional career and deepen your knowledge.”

Spear Marketing GroupSpear Marketing Group
Senior Marketing Automation Specialist
Mar 7, 2022

“I was not offered severance and the layoff was effective immediately.”

DSP GroupDSP Group
Technical Marketing Leader
Aug 30, 2021

“innovative within its field but still see the worker”

AvenueHQAvenueHQ
Marketing Operations Specialist
Sep 29, 2021

“great people to work with”

GenpactGenpact
Marketing Automation Specialist
Jun 25, 2022

“Work life balance was really always encouraged”

DSP GroupDSP Group
Technical Marketing Leader
Aug 30, 2021

“amazing people to work with”

PerkinElmerPerkinElmer
Marketing Automation Specialist
Dec 22, 2021

“Good Life Balance”

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Technical Marketing Specialist Interviews

Frequently asked questions about the roles and responsibilities of a Technical Marketing Specialist

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Technical Marketing Specialist Jobs