What does a Technical Marketing Specialist do?

Technical marketing specialists plan, develop, create, and execute marketing campaigns and materials about technical topics or for an audience comprised of technical users. These materials may include sales sheets, spec sheets, demonstration videos, case studies, and other content formats. They conduct market research to identify the concerns and priorities of their target user or consumer, and incorporate solutions or relevant information into the messaging. This type of marketing is often found in the B2B sector, where the target audience may be technical professionals.

Technical marketing specialists typically have a bachelor’s degree in marketing or a related field. They must be well-versed in marketing practices and strategies, including the use of digital media platforms. Experience using online analytics tools is helpful, and strong project management skills are required.

What responsibilities are common for Technical Marketing Specialist jobs?
  • Develop marketing and sales tools as required by the sales team.
  • Drive marketing campaign execution across channels, including email, online, social, and PR.
  • Occasionally help other members of the Sales and Marketing team with research or idea development.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
  • Align with the department head and others effectively to communicate tactics and strategy.
  • Track results, review analytics, and provide ROI of marketing activities.
  • Drive large, strategic and complex pursuit process from proposal coordination through interview.
  • Define market strategy with penetration plans including target customers.
  • Work to understand technical claims and develop customer and consumer claims in collaboration with product marketing.
  • Provide peer review and oversight for accuracy and quality of content.
  • Work with marketing team to build, test and launch marketing technologies and capabilities that are based on industry best practices.
  • Troubleshoot and resolve coding issues in a timely manner.
  • Communicate and collect cross-departmental feedback to align on best practices and procedures.
  • Develop compelling, differentiating value propositions, positioning, and messaging at the solution, product and segment level.
  • Organize and execute various technical tasks for the development team.
  • Roll out programs and optimizations to drive business and client goals.
  • Create and manage a system of standard work, job aids, and training presentations and videos.
  • Manage the communication, needs, and expectations of the deliverable they are assigned to.
  • Business and market analysis, research and reporting of trends and results.
  • Review, evaluate, and modify existing and proposed external technical programs.
What are the typical qualifications for Technical Marketing Specialist jobs?
  • Bachelor's or Graduate's Degree in business, electrical engineering, computer science, or information technology.
  • Demonstrated leadership, time management, and critical thinking skills.
  • Is comfortable collaborating.
  • A natural problem solver.
  • Can multitask.
  • Experience with software and systems such as CSS, InDesign, and Google Analytics.
  • Experience with editing and templating to create and distribute newsletters.
  • Can work in Adobe Photoshop and Creative Suite programming.
Work/Life Balance
4.1 ★
Total Pay--
Career Opportunity
4.0 ★
Avg. Experience2-4 years

How much does a Technical Marketing Specialist make near United States?

$99,571 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
See More Insights

Technical Marketing Specialist Career Path

Learn how to become a Technical Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Technical Marketing Specialist

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Technical Marketing Specialist Insights

Read what Technical Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
Marketing Automation Specialist
Jul 11, 2022

“Really good opportunity to start your professional career and deepen your knowledge.”

Spear Marketing GroupSpear Marketing Group
Senior Marketing Automation Specialist
Mar 7, 2022

“I was not offered severance and the layoff was effective immediately.”

Pura ScentsPura Scents
Marketing Automation Specialist
Sep 10, 2023

“Amazing people and product.”

DSP GroupDSP Group
Technical Marketing Leader
Aug 30, 2021

“innovative within its field but still see the worker”

Mobile Marketing Managar
Oct 18, 2022

“It was great working there”

Tata Consultancy Services (North America)Tata Consultancy Services (North America)
Marketing Technologist
Apr 17, 2023

“Good work life balance provides platform for growth”

DSP GroupDSP Group
Technical Marketing Leader
Aug 30, 2021

“amazing people to work with”

Marketing Automation Specialist
Dec 22, 2021

“Good Life Balance”

See More

Technical Marketing Specialist Interviews

Frequently asked questions about the roles and responsibilities of a Technical Marketing Specialist

The most similar professions to Technical Marketing Specialist are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

Related Careers

Market Researcher
No skills overlap
Digital Marketing Manager
No skills overlap
Market Analyst
No skills overlap
Marketing Manager
No skills overlap

Technical Marketing Specialist Jobs