What does a Territory Manager do?

Territory managers guide an organization’s sales force by reviewing previous sales results and pursuing more effective training while setting the sales team’s goals. To properly fulfill their roles, territory managers interpret sales and marketing data and deduce the most significant representatives and marketing techniques. They draw on their extensive experience to develop, schedule, and promote new marketing activities.

Territory managers often travel throughout their assigned region to train members of a sales force and work with customers, and coordinate marketing efforts with local companies. They measure the success of new marketing and sales techniques by testing them out firsthand. They keep a watchful eye on shifting consumer needs and sales team progress, which requires them to maintain positive relationships with local companies and organizations that cater to target customers and keep a motivated sales force trained to meet consumer needs. Territory managers need a bachelor's degree in business, marketing, or related fields.