What does a Vice President Marketing do?
Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.
Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.
Vice President Marketing Salaries
Average Base Pay
Vice President Marketing Career Path
Learn how to become a Vice President Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.