What does a Visual Designer do?

Graphic designers use their artistic abilities to communicate ideas, inform consumers, and solve problems. From the layout of a website to large images seen on billboards, graphic designers create visual concepts by hand or by computer to help others interpret the world around them through color, texture, images, and symbols. Graphic designers can be found in many industries and may be responsible for all aspects of a company's design process, or they might specialize in a particular field such as advertising, digital design, illustration, or branding. Some work independently as freelancers, while others are part of a design studio, a creative agency, or a corporate company.

Most graphic design positions require at least a Bachelor's degree in graphic design or a related field. However, graphic designers need creativity first and foremost, as well as knowledge of the industry's standard software.

What responsibilities are common for Visual Designer jobs?
  • Create and design various materials for print and digital collateral
  • Ensure projects are completed with high quality and on schedule
  • Establish creative direction for the company as well as brand guidelines
  • Prioritize and manage multiple projects within design specifications and budget restrictions
  • Perform retouching and manipulation of images
  • Work with a wide range of media and use graphic design software
What are the typical qualifications for Visual Designer jobs?
  • Bachelor's degree in graphic arts, design, communications, or related field
  • 3-5 years of experience in graphic design
  • Knowledge of layouts, graphic fundamentals, typography, print, and the web
  • Familiarity with HTML and CSS preferred
  • Knowledge of Adobe PhotoShop, Illustrator, Sketch, InDesign, and other graphic design software
  • Compelling portfolio of work over a wide range of creative projects
  • Strong analytical skills
  • Excellent eye for detail
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Total Pay--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

How much does a Visual Designer make?

Confident
$99,386 /yr
Total Pay
$69,157
 /yr

Base Pay

+
$30,230
 /yr

Additional Pay

$99,386

 / yr
$51K$340K
Most Likely Range
Possible Range
See More Insights

Visual Designer Career Path

Learn how to become a Visual Designer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Graphic Designer
$88,854/yr
L3
L2

Average Years of Experience

0 - 1
20%
2 - 4
61%
5 - 7
12%
8+
7%
Not including years spent in education and/or training
See Career Path

Visual Designer Insights

Read what Visual Designer professionals have to say about their job experiences and view top companies for this career.
Sound PublishingSound Publishing
Graphic Artist
Aug 18, 2021

“Great team of artists; everyone is highly skilled and eager to get the job done.”

StoryBuiltStoryBuilt
Intermediate Designer
Aug 24, 2021

“One of the best things about Storybuilt is being able to work on some unique and fun projects.”

Lulu UnlimitedLulu Unlimited
Graphic Design Intern
Jan 29, 2020

“I met really nice and friendly girls but we never really talked much during work.”

PreZentiumPreZentium
Senior Visual Designer
Mar 12, 2021

“Good payment for your work and recognises you if you and your work is worth of”

Hexagon NutritionHexagon Nutrition
Senior Graphic Designer
May 27, 2021

“It is a Great Place to work and they pay good remuneration as per skill / knowledge”

echoVMEechoVME
Graphic Designer
Nov 17, 2021

“plenty for my career and my team managers taught me a lot and worked as a great team on higher”

Liaison Creative + MarketingLiaison Creative + Marketing
Graphic Designer
Sep 15, 2021

“type agency like this (and I've worked for others) is pretty amazing.”

Anita Goodesign Anita Goodesign
Senior Graphic Designer
May 26, 2021

“There is no job security here no matter how well you do your job or how hard you work.”

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Visual Designer Interviews

Frequently asked questions about the role and responsibilities of graphic designers

Graphic designers use their creative skills to work on projects that convey information using visual concepts with words, art, and photos. They create artwork, layouts, and visual aesthetics for digital or print content by hand or with special computer software programs.

Graphic design is a great career for those with creative talents, as companies will always need graphic designers to create their corporate image and marketing materials. Magazines also rely heavily on graphic design teams. Graphic design is often at the forefront of a brand's image.

Being a graphic designer is not generally a hard job, as they often get a great deal of artistic freedom. However, the nature of design approval is subjective, and some projects will have tight deadlines, which can result in increased pressure.

Related Careers

Visual Designer
$99,386
25% skills overlap
Art Manager
$80,721
Web Designer
$89,259
25% skills overlap
Design Manager
$105,719

Visual Designer Jobs