What does a VP of Marketing do?

Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience0-1 year

VP of Marketing Salaries

Average Base Pay

$182,734 /yr
Same as national average
Not including cash compensation
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Median: $183K
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Glassdoor Estimated Salary

VP of Marketing Career Path

Learn how to become a VP of Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Vice President of Marketing
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VP of Marketing Insights

Read what VP of Marketing professionals have to say about their job experiences and view top companies for this career.
Dis-Chem PharmaciesDis-Chem Pharmacies
Marketing Manager
Dec 9, 2020

“Long hours but enjoyable if you enjoy your work as much and as passionately as I do”

Marketing Manager
Oct 5, 2020

“If you are let go there is no or minimal severance and you lose any accumulated vacation time.”

Disney Streaming ServicesDisney Streaming Services
Senior Marketing Manager
Jul 27, 2021

“Benefits package is terrible and base compensation is no where near commensurate to what it should be.”

Marketing Manager
Jan 11, 2021

“Not only that but I had complete creative freedom within my role and worked on many exciting projects.”

Lutheran Services FloridaLutheran Services Florida
Senior Marketing Manager
Dec 1, 2021

“Not sure because my boss and LSF refused to give me feedback as to why I was let go.”

67 Degrees67 Degrees
Marketing Manager
Feb 9, 2020

“You're given the freedom to work on projects by utilising your own expertise and initiative which is both hugely rewarding and satisfying.”

MBE ConsultingMBE Consulting
Marketing Manager
Oct 28, 2021

“There are excellent opportunities to develop your skills and knowledge alongside a structured career path.”

Kang & Co SolicitorsKang & Co Solicitors
Marketing Manager
Oct 23, 2020

“Pay is good and if you work well you can work your way up and earn more.”

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VP of Marketing Interviews

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