What does a VP Product do?

Product managers are responsible for the strategy and blueprint of a product or product line. They're tasked with finding the why, what, and when of a product, and they communicate its business value to a product team in a clear, concise way to ensure the team understands the purpose behind the new product or release. They lead the product team and all aspects from the conception of the product to its launch.

Product managers oversee the development and improvement of products and understand the customer experience to create product prices and determine potential future requirements. They present market forecasts and implement the project’s profit and loss estimates. Often, they serve at the intersection between business technology and user experience. They examine the markets and customer demands alongside the competition to influence a product’s vision. They execute strategic and tactical roles within a company and pivot between different functions. They look after the product to achieve its business goals and to maximize the return on investment. Product managers need a bachelor's degree in business, management, or related fields.

EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience5-7 years

VP Product Salaries

Average Base Pay

$211,291 /yr
Same as national average
Not including cash compensation
See More Insights
Median: $211K
See More Insights
Glassdoor Estimated Salary

VP Product Career Path

Learn how to become a VP Product, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Vice President of Product
See Career Path

VP Product Insights

Read what VP Product professionals have to say about their job experiences and view top companies for this career.
Product Management
Oct 28, 2021

“The overall team is strong and great to work with as a group and individually.”

Octopi CommerceOctopi Commerce
Senior Director of Product and AI
Oct 2, 2020

“This is the most dedicated and driven team with which I've worked in my career.”

GOFRUGAL Technologies
Product Manager
Aug 24, 2020

“Great company to start your career and to explore your career path based on your strength and career aspirations”

Product Manager
Jul 17, 2020

“And I can clearly see how our current initiatives lead to a future growth and success.”

Junior Product Manager
Dec 23, 2020

“Office oder direkt am Arbeitsplatz; man kann überall die Tendenz für innovative Verbesserungen erleben.”

Product Manager
Oct 13, 2020

“People are expected to somehow “know” which team/which PIC to contact for their projects which is quite inefficient.”

The Lifetime Value Co.The Lifetime Value Co.
Product Manager
Dec 8, 2021

“caliber people: Everyone here is incredibly helpful and is willing to teach different aspects about the work we do.”

Agency Enterprise StudioAgency Enterprise Studio
Product Lead
Sep 5, 2019

“CEO is extremely aggressive and was not beyond making personal attacks if challenged or wrong.”

See More

VP Product Interviews

Related Careers

Product Line Manager
Product Marketing Manager
No skills overlap
Digital Marketing
No skills overlap
Marketing Coordinator
No skills overlap

VP Product Jobs