The idea of their product goes beyond just a shoe line, but centered around the art culture and creating lasting relationships. The people are friendly, outgoing, and even though I was just an... intern, all of them made the effort to get to know me and what I do. They hold a lot of cool / fun events centered around art and artists like gallery exhibitions and art battles! As for their brand identity, even though they are an up and coming company, they have everything pretty ironed out.
The hours were hard because I sat in front of a computer all day (but hey, that's what designers do!) but honestly, it was such an overall good experience and I have absolutely nothing bad to say.