Compare National Geographic vs Custom Ink BETA

See how Custom Ink vs. National Geographic compare on employee ratings, job openings, CEO approval, business outlook and more.

Employee Ratings

Overall Rating
(full-time and part-time employees only)
(based on 256 reviews)
(based on 279 reviews)
Career Opportunities
Compensation & Benefits
Work-life balance
Senior Management
Culture & Values
CEO Approval
National Geographic Ceo 	Gary E. Knell
73% Gary E. Knell
Custom Ink Ceo Marc Katz
93%Marc Katz
% Recommend to a friend
Positive Business Outlook


Salaries for similar jobs
Associate Producer10 Salaries
Director17 Salaries
Intern - Hourly10 Salaries
Production Artist22 Salaries
Associate Manager5 Salaries
Satisfaction Assurance9 Salaries

What Employees Say

"Explorers"(in 25 reviews)
"Work life balance"(in 21 reviews)
"Great benefits"(in 36 reviews)
"Work environment"(in 27 reviews)
"Low pay"(in 12 reviews)
"Non profit"(in 9 reviews)
"Growing pains"(in 13 reviews)
"High school"(in 13 reviews)
Featured Review
"Great Experience"Nov 13, 2019

Former Freelancer - Brand Specialist

I worked at National Geographic for less than a year


Company Culture, Employees, Benefits, Values


Many changes in direction and focus.

Current Employee - Production Art Assistant Manager

I have been working at Custom Ink full-time for more than 5 years


- Feedback is taken seriously, consistently, and provided in return to team members at all levels of the company. I've seen results from being honest, respectful, and open-minded about solutions. -... Leadership cares and gives people the benefit of the doubt. - When things aren't ok, leadership takes action holding additional info sessions, gathering data, seeking feedback, and providing support. - Custom Ink cares about the outcome of every package and every Inker - Seeking challenge is rewarded, if you want to develop a skill related to the business it's just about finding the time to make it happen. - Inkers are held to clear expectations for your, and your team's performance and incentivized with projects and a quarterly bonus to go above and beyond. I like that high performance is directly rewarded monetarily. - Transparency into business decisions and health is provided at least on a monthly basis, more when there is significant change. - The president, Nick, is passionate about connecting with team members at all levels and hearing what Inkers have to say. - The CEO and co-founder, Marc, is deeply concerned with the team and the company's future, making Custom Ink a place to build long-term career. - Interests outside of work are seen as strengths, for example if a team member wants to improve their video editing skills we have multiple presentations throughout the year that feature videos of leadership where those skills can be put to use. - Pathing is positive - you aren't limited to one role or one team. If you see a future for yourself with a different department leadership will work with you to develop or hone the skills you need to qualify for other opportunities. - Health Insurance is very affordable for Inkers, and covers procedures that aren't always universal including preventative care and gender confirmation surgery. - Communication is frequent, and Custom Ink has a fairly high rate of change with new technology, adjustments to guidelines, and piloting opportunities. - Collaboration is a strength, inkers work together across departments and roles to meet customer needs and support the team. - Leaders create a place where it is safe to say things like "I'm burned out, I need a break - what can I do?" without fear of consequence. They also work to find solutions together. - When there are successes recognition can come in many forms; an email, personal note, announcement in a meeting or to the entire team. Overall this company is an excellent fit for folks ready to work smart, put their skills to use, and seek challenge in their work. If you struggle to work in teams or provide/receive compassionate, constructive feedback, this may not be a good fit for you.


- The high rate of change can be fatiguing. Honesty about work/life balance and how you are doing in the role is essential to making sure you don't burn out. - Health care coverage for dependents... of Inkers is pricey, if I had kids it might be a tough squeeze. It is more affordable than other jobs I've worked previously. - Custom Ink measures a lot of different things to determine compensation and other opportunities. Sometimes I love this, because it shows quantitatively how I'm doing. Sometimes my soft quality strengths are not easy to measure. Leadership is aware of this tendency and works to see each situation fairly.

Advice to Management

The long view at Custom Ink is excellent, and leadership works hard to connect team members to future opportunities and our financial stability. For some team members the long view seems far away. ... I would appreciate more affordable rates for dependents and spouses. Please continue to explore new opportunities - I relish the new roles and pilots that come up every year.

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