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Animalz

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Animalz

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Animalz Benefits FAQ

Read what Animalz employees think about benefits at the company.

If you want to see a full list of benefits and perks at Animalz listed by categories, head to their Benefits page. From insurance, health and wellness to vacation and more, find out what you could benefit from when working at Animalz.

All answers shown come directly from Animalz Reviews and are not edited or altered.

What is the retirement plan like at Animalz?

3 English reviews out of 3

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August 9, 2021

Pros

- If you like writing and editing, you will write and edit a lot. - BIG name clients. - Some (if they’re still around) of the best people you’ll ever work with.

Cons

- A relentless pursuit of growth means Animalz takes on clients it can’t handle and gives them to already overworked content managers (we’re talking 50+ hours many weeks). Clients churn and employees burn out (and eventually leave). - Animalz will sacrifice you for the client. Content managers have been verbally abused but client contracts are sacrosanct. - As of this writing, employee turnover has skyrocketed and leadership has said little more than “this is what you expect from an agency.” - Vacation is hard to take. You have to communicate far in advance and find your own coverage (typically a freelancer). More often than not, you’re working extra hard before your time off and extra hard after. - Internal tools are held together by duct tape and a prayer. Not a week goes by without something going down. - Toxic positivity has infected the company. Venting and other forms of negative talk have been strongly discouraged. - Animalz claims to be women-led but a man is at the helm (the chairman). - Animalz made a big deal about its DEI efforts but followed up months later with… a meeting. And so far, nothing else. - The company is rife with favoritism and that comes with bonuses, reduced work, and praise; it also comes with prejudice and that comes with insults, extra work, and distrust. I’ll let you guess how favoritism and prejudice break down along gender, race, nationality, and sexuality lines. - Animalz pays poorly. If you really want to work here, work here for a year, and then leverage the experience and brand to earn 30K more elsewhere while working less. - Benefits are awful. There are no paid holidays (aside from a couple of “floating holidays”), no dependent coverage, and leadership has laughed off the idea of a 401K match. End-of-year bonuses take the form of Amazon gift cards. No home office stipend. - Leadership has been “taking steps to improve things” for my entire tenure and no progress has been made. If anything, it’s gotten worse. Don’t trust them.

Advice to Management

Please stop talking about your feelings and consider, really consider, the feelings of your current (and departed) employees. The company is hanging by a thread and I don’t know if you realize that. The content managers ARE Animalz and they aren’t happy. We’re a few key employees, a few key clients, away from forever losing our (so far, great) employer brand. Once that goes, I don’t know how we’ll recover.

There are no paid holidays (aside from a couple of “floating holidays”), no dependent coverage, and leadership has laughed off the idea of a 401K match.

August 9, 2021

Reviewed by: Content Manager (Former Employee)

January 28, 2022

Pros

Animalz is a perplexing animal, no pun intended. On the one hand, there are great people there who do everything in their power to make life better for their team. On the other hand, their power is limited and those with the ability to effect change have no interest in doing so. For those brand new to content marketing, or those looking to rapidly grow their portfolio, Animalz has something to offer. You will work with a wide variety of clients, likely many since churn is high. This breadth of experience is great for your portfolio, especially if you have the opportunity to work with more established clients where your work is likely to garner a nice amount of traffic or other measurable results. And for those lucky enough to work with the big flashy brands, that's something fun to stick in a cover letter. Animalz also provides the opportunity to grow your skillset, largely because you'll work with talented content managers (CMs) that are often willing to teach you a thing or two, time permitting. Animalz also changed their payscale some months ago, which for some resulted in a pay increase that put them above what many other agencies would pay. (Worth noting: the pay increase wasn't applied to everyone in a uniform manner, with many benefitting more than others.)

Cons

Unfortunately Animalz has a major churn problem, both with employees and clients. Animalz went through a period of aggressive customer growth during much of 2021, the pursuit of sales overtaking the pursuit of any meaningful change in company culture. This growth, while profitable for a select few, resulted in more work than CMs could handle, overworked editors and copyeditors, and a heavy reliance on freelance writers. Clients pay a LOT of money to work with Animalz, drawn in by promises of traffic growth, brand awareness, and above all: work done by the once-renowned Animalz staff. With customer growth outpacing all else in 2021, it became commonplace for customers to have freelance writers doing their work, unbeknownst to the client. Simply put: this is a blatant lie our customers are being sold. Imagine running a five-star burger joint and serving your customers rewrapped Big Macs. When CMs questioned upper management about the use of freelancers, the answer was often something to the tune of, "It's a temporary fix and something we don't foresee happening for long." Last time I checked, freelancer use is still commonplace for all new accounts, some having freelancers on them for months before getting a permanent CM. Training is another rough spot at Animalz. Onboarding improved over my time there, but still left a lot to be desired. Team leads are often so overworked they can't devote proper time to CMs, meaning those CMs are left trying to learn from other CMs, who are equally if not more swamped than the person trying to learn. It's a vicious cycle that leaves everyone exhausted, everyone overworked, and everyone learning on the fly (or making things up on the go). Paired with the lofty promises made to clients on sales calls, and you've got a bunch of new hires set up to fail. Speaking of training, it's worth pointing out Animalz started to pivot last year during their rapid growth and loss phase. Rather than view themselves as a content agency, they started to tell employees they were becoming a learning institution. The idea being, it's expected people join the company to learn, and then "graduate" to a better job. (The latter part is at least true for most.) There are talented people at Animalz with the capacity to educate, but those foundations weren't even in place when this messaging was used in the wake of the great employee exodus. Much like telling your passengers the sinking ship is now a swimming pool, the statement that Animalz was becoming a learning institution simply wasn't true. Maybe one day Animalz will be a learning institution, but 99% of the people at Animalz came to work at a content agency, not a content agency with so little faith in their ability to retain employees they rebrand themselves. There's also a massive issue with benefits that borders on discrimination. For those without dependents, Animalz insurance is serviceable. For those with dependents, Animalz pays none of the coverage. This means people with two or three or four dependents will easily pay upwards of $12,000 per year for insurance. If you're reading this and you have an offer from Animalz, be sure to subtract these insurance costs from anything they offer you—dependent coverage is unlikely to arrive anytime soon, if ever. (The same goes for 401k matching, which was often teased but never delivered.)

Advice to Management

Animalz had, and maybe still has, the potential to be a great agency. But, the pace at which the company is attempting to grow is rivaled only by the pace at which they're burning what goodwill they have left in the industry. If Animalz has any chance of course correcting, leadership needs to see the forest for the trees. Be brave and own up to the fact that you've prioritized profit over people, margins over mental health, and lost an exorbitant number of talented people because of burn out. Then, stop talking and start listening to your people—they have a lot to teach you.

(The same goes for 401k matching, which was often teased but never delivered.)

January 28, 2022

Reviewed by: Content Manager (Former Employee)

October 19, 2021

Pros

Flexible schedules. We work to support our lives, not the other way around. Supportive culture. In my first few weeks, I expressed some self-doubt to my manager, teammates, and peers, and I got nothing but support and helpful resources. No shaming. Excellent vacation policy. You actually get coverage from others when you're on vacation (4 weeks!), so you don't work extra hard when you get back.

Cons

Everyone is in different time zones, so it can be hard to get the kind of real-time feedback you might be used to. No company match for retirement savings (I hear it's coming soon, tho)

No company match for retirement savings (I hear it's coming soon, tho)

October 19, 2021

Reviewed by: Content Marketing Manager (Current Employee)

3 English reviews out of 3