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Animalz

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Animalz

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Animalz Workplace FAQ

Read what Animalz employees think about their company's workplace. Employees have questions about everything from the work environment, to the dress code and food at the office.

To picture yourself in what could be your new office, have a look at some of Animalz's office photos.

All answers shown come directly from Animalz Reviews and are not edited or altered.

What is it like working with clients or customers at Animalz?

2 English reviews out of 2

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July 7, 2021

Pros

It's a very supportive environment. Other team members are always willing to help and onboarding process helps new hires to quickly learn internal processes. Lots of opportunities to learn and grow. There are plenty educational resources that employees can use to upskill and get promoted. Transparency. CEO and the leadership team are regularly informing employees on the latest initiatives and you can always request a 1:1 meeting with anyone to voice your concerns. Great clients. Some of the biggest names in the SaaS and tech world are working with Animalz so it's a unique opportunity to collaborate with these brands and help them with their content needs. Remote work and location-agnostic salary. Everyone gets the same pay (benchmarked against the US standards) so you can live anywhere you want in the world without worrying whether the company will cut your pay because of lower living costs. Work gets done mostly in an asynchronous manner. Also, Animalz won't ask you to work overtime and there's a good work-life balance.

Cons

Not all clients are great. Some clients are demanding and don't really know how SEO and content marketing works, which adds a level of stress. Marketers who don't like or know to write well will find it hard to work at Animalz as the company is HIGHLY demanding when it comes to this. But there are editors who work with marketers on each piece of content so it gets easier over time. Although the company invests a lot of effort in improving internal processes and tools, there is still work left to be done here.

Great clients.

July 7, 2021

Reviewed by: Content Marketing Manager (Current Employee)

January 28, 2022

Pros

Animalz is a perplexing animal, no pun intended. On the one hand, there are great people there who do everything in their power to make life better for their team. On the other hand, their power is limited and those with the ability to effect change have no interest in doing so. For those brand new to content marketing, or those looking to rapidly grow their portfolio, Animalz has something to offer. You will work with a wide variety of clients, likely many since churn is high. This breadth of experience is great for your portfolio, especially if you have the opportunity to work with more established clients where your work is likely to garner a nice amount of traffic or other measurable results. And for those lucky enough to work with the big flashy brands, that's something fun to stick in a cover letter. Animalz also provides the opportunity to grow your skillset, largely because you'll work with talented content managers (CMs) that are often willing to teach you a thing or two, time permitting. Animalz also changed their payscale some months ago, which for some resulted in a pay increase that put them above what many other agencies would pay. (Worth noting: the pay increase wasn't applied to everyone in a uniform manner, with many benefitting more than others.)

Cons

Unfortunately Animalz has a major churn problem, both with employees and clients. Animalz went through a period of aggressive customer growth during much of 2021, the pursuit of sales overtaking the pursuit of any meaningful change in company culture. This growth, while profitable for a select few, resulted in more work than CMs could handle, overworked editors and copyeditors, and a heavy reliance on freelance writers. Clients pay a LOT of money to work with Animalz, drawn in by promises of traffic growth, brand awareness, and above all: work done by the once-renowned Animalz staff. With customer growth outpacing all else in 2021, it became commonplace for customers to have freelance writers doing their work, unbeknownst to the client. Simply put: this is a blatant lie our customers are being sold. Imagine running a five-star burger joint and serving your customers rewrapped Big Macs. When CMs questioned upper management about the use of freelancers, the answer was often something to the tune of, "It's a temporary fix and something we don't foresee happening for long." Last time I checked, freelancer use is still commonplace for all new accounts, some having freelancers on them for months before getting a permanent CM. Training is another rough spot at Animalz. Onboarding improved over my time there, but still left a lot to be desired. Team leads are often so overworked they can't devote proper time to CMs, meaning those CMs are left trying to learn from other CMs, who are equally if not more swamped than the person trying to learn. It's a vicious cycle that leaves everyone exhausted, everyone overworked, and everyone learning on the fly (or making things up on the go). Paired with the lofty promises made to clients on sales calls, and you've got a bunch of new hires set up to fail. Speaking of training, it's worth pointing out Animalz started to pivot last year during their rapid growth and loss phase. Rather than view themselves as a content agency, they started to tell employees they were becoming a learning institution. The idea being, it's expected people join the company to learn, and then "graduate" to a better job. (The latter part is at least true for most.) There are talented people at Animalz with the capacity to educate, but those foundations weren't even in place when this messaging was used in the wake of the great employee exodus. Much like telling your passengers the sinking ship is now a swimming pool, the statement that Animalz was becoming a learning institution simply wasn't true. Maybe one day Animalz will be a learning institution, but 99% of the people at Animalz came to work at a content agency, not a content agency with so little faith in their ability to retain employees they rebrand themselves. There's also a massive issue with benefits that borders on discrimination. For those without dependents, Animalz insurance is serviceable. For those with dependents, Animalz pays none of the coverage. This means people with two or three or four dependents will easily pay upwards of $12,000 per year for insurance. If you're reading this and you have an offer from Animalz, be sure to subtract these insurance costs from anything they offer you—dependent coverage is unlikely to arrive anytime soon, if ever. (The same goes for 401k matching, which was often teased but never delivered.)

Advice to Management

Animalz had, and maybe still has, the potential to be a great agency. But, the pace at which the company is attempting to grow is rivaled only by the pace at which they're burning what goodwill they have left in the industry. If Animalz has any chance of course correcting, leadership needs to see the forest for the trees. Be brave and own up to the fact that you've prioritized profit over people, margins over mental health, and lost an exorbitant number of talented people because of burn out. Then, stop talking and start listening to your people—they have a lot to teach you.

This breadth of experience is great for your portfolio, especially if you have the opportunity to work with more established clients where your work is likely to garner a nice amount of traffic or other measurable results.

January 28, 2022

Reviewed by: Content Manager (Former Employee)

2 English reviews out of 2