Family First Life Culture FAQ

Read what Family First Life employees think about their company culture and make sure it is the right fit for you.

Family First Life has a culture and values rating of 4.6.

All answers shown come directly from Family First Life Reviews and are not edited or altered.

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4 English questions out of 4

October 27, 2021

What is the company culture at Family First Life?

Pros

Ability to generate fast cash but it isn’t really yours.

Cons

Im writing this review in hopes that it will reach someone like myself who looking for an opportunity to better themselves financially but not at the cost of betraying their ethics. Let me start off by saying FFL can be profitable to the right people- it is a thru and thru multilevel marketing organization who’s business model is heavily recruitment focused. The people that will succeed with FFL are the ones who are willing to start their own agency and go all in on being a motivator to people at the bottom of the ladder. However those that choose to do that will have to be ok with engaging in strategies of deception in order to attract people into becoming agents. This includes inflating the amount of earnings an individual producer can generate on average, omitting the basis in which agents are paid for the business they write and creating a misguided culture of belief that the FFL system works for anyone who is willing to work hard. I’ve even seen recruitment tactics go as far as doctoring an image to claim FFL was rated one of the top 10 places to work in the US and credited LinkedIn as the source, and this was shared to a Facebook group by a partner in the company. FFL claims it was designed to help its agents create a stronger financial future for it employees, hence “family first”. In reality FFL profits off of every agent that comes aboard and fails. They do this by reframing the standard structure of an MLM organization from paying for training to paying for prospects. Make no mistake, FFL SELLS LEADS and the quality of these lead systems are incredibly poor. I have a feeling Glassdoor may suppress this review if I go to far into detail on this one, so in short I’ll say the leads you will buy are not going to be transparent in the nature of how they are generated or the language used to attract prospects into filling them out. This puts you at a massive disadvantage. I don’t want to write a book here, but there is definitely more I could say about FFL. I’m sure FFL will respond to this review placing the blame on myself for not having the willingness to work hard but this just proves my point even further. FFL’s whole success is by creating a culture of blind faith in its system and to ostracize any of those whom it doesn’t work out for as “lazy” or “this job isn’t for everyone” even though one of their most utilized recruitment slogans is “anyone can do this”. My advice is this: don’t be fooled by the things FFL markets themselves as, or the flood of positive reviews that FFL incentivizes their agents to write (lead discounts ). You may speak to someone within FFL who isn’t an agency owner that raves about how great the opportunity is (I went through this phase myself): keep in mind that this strongly resembles the mindset of a cult member- when you already invested so much time, energy and money into something, it is hard to admit to yourself that it’s too good to be true. No one likes to admit that they’re wrong until reality slaps them in the face. If you are one of the types who is monetarily motivated and are ok using methods of deception in order to achieve your goals, then FFL might work for you. If you’re like me who is simply looking for a good opportunity to earn an honest living and be free of financial stress without having to betray their ethics, then I would highly suggest staying away. I challenge any new recruits to ask their potential upline these questions: 1. Does the comp structure apply to every one of the companies/products that you write business with? 2. If I decide to leave the business will I have any liability to pay back the insurance companies for policy cancellations? 3. What kind of liability will I face if I recruit and my agents leave with debt to the insurance companies? Keep in mind when they respond you’re dealing with salesmen. Best of luck to your all!

Advice to Management

There is a way to be a successful company without having to lie to and deceive people.

FFL’s whole success is by creating a culture of blind faith in its system and to ostracize any of those whom it doesn’t work out for as “lazy” or “this job isn’t for everyone” even though one of their most utilized recruitment slogans is “anyone can do this”.

October 27, 2021

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March 16, 2021

How was the interview at Family First Life?

Pros

Not much unless you enjoy working all hours with little to no benefit. Might work out if you are a hardcore sales person and are ready to put with anything.

Cons

1. Although they say there is no cold-calling associated, there is a lot of calling unsuspecting people involved 2. You're supposed to sell life insurance products in the pretext of giving people something for free, which I guess is the nature of the business but this should be disclosed during the interview process and they don't. You're told that all the leads will come from them and you work with unions only. In reality, you work with non-union people who sign up for a free will kit or child safety kit but are offered with an insurance. 3. Get rudely slammed by a lot of the customers because all they want is the 'free' package to be mailed to them, which maybe is something a lot of people can deal with but needs to be disclosed during the onboarding process 4. Though they tell you you won't need to get leads, you actually have to ask for referrals from your customers 5. Some weeks you won't even get sales and that means no money 6. You end up spending about 500 CAD for the license and then you're meant pay for zoom pro and calendly. All this at your own cost. The company pays for nothing and so they have no liability for you 7. Benefits only start after 3 months of the first sale

Advice to Management

Disclose the full truth/reality to the people you are looking to hire. Not everyone is comfortable in the 'bait and switch' selling method that you follow

2. You're supposed to sell life insurance products in the pretext of giving people something for free, which I guess is the nature of the business but this should be disclosed during the interview process and they don't.

March 16, 2021

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January 4, 2021

What is the hiring process like at Family First Life?

Pros

$ is ridiculous. Awesome training, leaders have heart and lead from the front vs manage from the back, team environment. I had no experience but the process was so good it compensated for that. When my goal to make $5k my first month was shattered 3X i knew i had a tiger by the tail! Excited for the possibilities!

Cons

If you're afraid of working or have a poor work ethic, not for you. Simply put if you work there's no way you can fail.

Advice to Management

Keep doing what you're doing! THANK YOU!

I had no experience but the process was so good it compensated for that.

January 4, 2021

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August 16, 2021

How do employees feel about the requirements to work at Family First Life?

Pros

Super High Comp, Quality Qualified Leads and an Abundance of Lead Sources, Honest and High Performing Culture, Great Training from top producers actually getting results today, not 30 yrs ago. No lying, no fake people. The best Carriers and Products to offer client the best! OWNERSHIP, we own our business and agency from day 1.

Cons

Onboarding takes some time. Need more staff at corporate and they should take ownership and pride in getting things done quickly and efficiently.

Advice to Management

Help speed up the Onboarding process. Corporate takes way too long to process anything. That team should take pride in getting agents processed quickly.

Super High Comp, Quality Qualified Leads and an Abundance of Lead Sources, Honest and High Performing Culture, Great Training from top producers actually getting results today, not 30 yrs ago.

August 16, 2021

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4 English questions out of 4

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