BSH Home Appliances USA Director of Marketing Interview Questions | Glassdoor

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Director of Marketing Interview

Anonymous Interview Candidate
No Offer
Positive Experience
Average Interview


The process took 1 day. I interviewed at BSH Home Appliances USA in May 2010.


Company is suffering from declining US marketshare AND more importantly, is a very minor business unit of its' German parent. Perception is that German parent keeps reorganizing US senior mgt with temporary German execs that don't "get" how to realistically compete in this market as they hold an overwhelmingly majority market share in Europe with very little effort compared to US standards.

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