Merkle Interview Question: Explain P-Value in a given ma... | Glassdoor

Interview Question

Senior Marketing Analyst Interview Baltimore, MD

Explain P-Value in a given marketing context. As if you are

  presenting to the client.

Interview Answer

1 Answer


To explained with an example if Null Hypothesis says advertisement campaign is not effected by hurricane storm. suppose if the p value is 0.045 so explanation would be there is 4.5% chance that Null Hypothesis is True. As p <0.05 we can reject the null hypothesis.

Interview Candidate on Jun 21, 2013

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