Facebook Product Manager Interview Questions | Glassdoor

Facebook Product Manager Interview Questions

Updated Oct 13, 2017
73 Interview Reviews

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Helpful (92)  

Product Manager Interview

Anonymous Interview Candidate
No Offer
Positive Experience
Difficult Interview

Application

I applied online. I interviewed at Facebook in February 2017.

Interview

I applied online and was contacted for a Product Manager position in either Seattle or Menlo Park by HR. After the phone screen, HR explained I could be hired on for an allocated role or go through the generalist process (where you would get to take a couple weeks after you get hired to learn about Facebook in bootcamp & choose a team). I chose the generalist process, and HR set up 2 45-minute video interviews (product sense & execution). After the video interviews, HR sent me an email to set up a phone call, which she then told me that they would not be moving forward and gave me feedback on what could have been improved.

Video interviews were fun and I enjoyed talking to the interviewers. Next time, would definitely focus on having a process of answering the design question.

Interview Questions

  • HR Phone Screen:
    1. Tell me about yourself.
    2. Why Facebook?
    3. What is a project you've worked on recently?
    4. What's your favorite facebook feature?

    Product Sense Video Interview
    1. Design a way for people to find apartments.

    Product Execution Interview:
    2. How do you deal with trade-offs between opposing metrics, such as higher AoV but lower conversion rate?
    3. For Facebook Groups, how would you increase usage?
    4. For Facebook Marketplace, how would you go about setting the price of the products? What tradeoffs would you make in the options you described in terms of metrics?   Answer Question

Other Interview Reviews for Facebook

  1. Helpful (73)  

    Product Manager Interview

    Anonymous Interview Candidate
    No Offer
    Positive Experience
    Difficult Interview

    Application

    I applied through a recruiter. The process took 3 weeks. I interviewed at Facebook in March 2017.

    Interview

    As most others have noted, the interview process is a 30-minute phone screener with a recruiter, then two back-to-back 45-minute video interviews with lead product managers, one on Product Sense and another on Execution, and then onsite interviews. I did not make it past the video interviews.

    For the phone screener, the recruiter is just looking to make sure you've done relevant product management-type work:
    - Tell me about yourself
    - Have you ever worked on a product/feature you worked on from idea to launch?
    - How did you measure success of that product/feature? (provide examples of metrics you looked at)

    My Product Sense interview was with a product lead on Facebook Messenger. He quickly told me that he had already read through my resume and asked if there was anything else unique about me that wasn't on my resume. He then asked me about two of my favorite consumer products to try and suss out any commonalities across the two to determine what characteristics I value in a good product. We then moved onto the meat of the interview, the product sense hypothetical. He presented the following hypothetical: "Design a way for people with similar interests/hobbies to connect".

    I had prepped a structure of walking through the problem, the user, potential solutions, etc, but I struggled with this particular use case. His feedback was that I jumped too quickly into the solution, and that I needed to back up and talk about "pain points" in a bit more depth. Then, he provided feedback that I was getting stuck on pain points and needed to move onto the solution, as we were running out of time. I had 5 minutes at the end to ask him questions.

    My Execution interview was with a product lead on Instagram, working on safety/community. He briefly introduced himself and his role, and asked me to quickly do the same. He the presented the following hypothetical: "Tell me what metrics you would look at as a product manager for Instagram ads".

    We went through multiple follow-ups, asking me to prioritize which of those metrics would be most important, what to consider about how that metric might not tell the whole story, what I would do if I saw a sharp decrease in that metric from one day to the next, how I would rally the team around addressing that problem vs moving on, etc. I had a lot of fun here and thought I did fairly well with this interview, as it more closely reflected what I do in my current role day to day.

    My advice for the Product Sense and Execution video interviews:
    - Figure out how well you're balanced between these two skill sets.
    - If you're unbalanced, like I was, focus on the area where you are weaker
    - Identify a structure to use for either interview. For Product Sense, I would recommend: 1) Clarify the problem, 2) Understand/make assumptions about the user, 3) Identify pain points, 4) Brainstorm solutions, 5) Explain rationale/tradeoffs. For Execution, I would recommend: 1) Identify the proxy metric that most closely reflects the real-world change, 2) Identify related metrics, 3) Refine to reduce chance of "gaming" the metric, 4) Identify what questions you would ask if those metric(s) fell (external factors, internal to Facebook factors, internal to product/feature factors), 5) Explain how you would make tradeoffs to prioritize addressing the issue. There are various books and websites that can lead you through other ways of structuring your answers to these two types of questions. I'd highly recommend writing out a flow chart of your structure that you can refer to during the interview.
    - Practice hypotheticals out loud with a friend. It was extremely helpful to also refine any problems you might have with communicating your ideas. Take the flow chart you created above and refine it by practicing out loud with a friend. I found it helpful to create a sort of mix-and-match flashcards by printing out 6 starts to a question and combining them with ends of a question. I put all of the starts in one bowl and all the ends in another bowl, and had my friend pick from the two bowls at random. Examples:

    Starts:
    1. Tell me your favorite thing about...
    2. Design/re-design...
    3. How would you measure success of...
    4. How would you fix a problem with...

    Ends:
    1. ...a way for people to find apartments/meet people with similar interests/find something to do this weekend
    2. ...X feature of Facebook/Instagram (i.e. Birthdays, Messenger, Saved, Ads, News Feed, Trending, etc)
    3. ...your favorite product

    Ultimately, this interview process does a really good job at sussing out the skills that you've already developed. Prep can take you the last 10%, but if you don't have a firm foundation, it will be fairly difficult to succeed (at least in my experience). Trust your strengths and shore up your weaknesses.

    Interview Questions

    • Design a way for people with similar interests/hobbies to connect.   Answer Question
    • Tell me about your favorite product.   Answer Question
    • Tell me what metrics you would look at as a product manager for Instagram ads.   1 Answer
    • What questions do you have for me?   Answer Question

  2.  

    Product Manager Interview

    Anonymous Interview Candidate in Menlo Park, CA
    No Offer
    Negative Experience
    Average Interview

    Application

    I applied through a recruiter. The process took 3 weeks. I interviewed at Facebook (Menlo Park, CA).

    Interview

    Got approached from internal recruiter via Linkedin.
    The first interview was a phone interview with the recruiter asking typical HR related questions to gauge my interest.
    Followed with a half-day onsite (had the option to do via video call but I preferred not to) having 2 one hour interviews with product managers. The first interview was with 2 product managers (one of the them mostly listening in) and the second interview was with 1 product manager. Questions were typical whiteboarding, what-if product related scenarios which I enjoyed.
    I think I did fairly well although I was ill at the day having slept very little so I underperformed and I felt there were areas I could have done better in. I left feeling 70% positive I would move to the next stage.
    I waited for a couple of weeks to hear back but I never did so after following up with the recruiter a few times, he told me that they wouldn't proceed further and it took long for him to get back to me because it was 'close'! I had asked to receive further feedback and I never did. The recruiter never called me back (even if we tried to schedule time) and additionally when I asked 'well can you at least give me a few feedback points via email' I received nothing. Really negative experience which I didn't expect from a company like Facebook

    Interview Questions

    • Describe how you would build a product for people who want to save money?   Answer Question
  3. Helpful (1)  

    Product Manager Interview

    Anonymous Interview Candidate in San Jose, CA
    No Offer
    Positive Experience

    Application

    I interviewed at Facebook (San Jose, CA) in September 2017.

    Interview

    Interview has several stages:
    1- phone screen with a recruiter
    2- Product sense
    3- Product execution
    4- Product leadership

    There are numerous written articles on Product sense and product execution questions. Make sure you think through FB products and consider how to improve them using a methodical approach.

    First clarify the question, consider metrics, think through the problem by incorporating your interviewer’s hints.

    Interview Questions


  4. Helpful (5)  

    Product Manager Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Difficult Interview

    Application

    I applied online. I interviewed at Facebook.

    Interview

    The interviews are designed to be challenging - you're going to be asked to drill deep in a particular area or change course (depending on whether you have already covered enough ground or if it looks like you're stuck). Definitely look at Glassdoor for representative questions and practice ahead of time. I enjoyed this process. The Product sense and product execution interviewers let me know they would be taking notes and would interrupt me from time to time. That made it easy to take it in my stride.

    It took them over a week to let me know of the outcome since their debrief meetings kept getting postponed. The recruiter kept me informed throughout the process so I was aware of what was going on.

    My sense of the culture from the interviews was, they definitely look for a certain type of attributes in the types of PMs they hire - think fast on your feet, highly articulate and succinct. They certainly screen heavily for those attributes/characteristics. If you can nail that during your interviews, you will do well.

    Interview Questions

    • Execution - FB decided to launch Reactions? How would you measure success? How would you test?

      Prod Sense - Design a social travel product

      Execution - How should FB grow registrations?

      Prod Sense - Pick a product that you like. what do you like about it.   Answer Question

  5.  

    Product Manager Interview

    Anonymous Interview Candidate in Menlo Park, CA
    No Offer
    Neutral Experience

    Interview

    I did a phone screen, but never heard back from the recruiter. They seemed interested only in experience working on consumer software. One question was what areas of the product you are interested in. They require mobile experience to work on instagram.

    Interview Questions


  6. Helpful (2)  

    Product Manager Interview

    Anonymous Interview Candidate in Menlo Park, CA
    No Offer
    Neutral Experience
    Average Interview

    Application

    I applied online. The process took 2+ months. I interviewed at Facebook (Menlo Park, CA) in July 2017.

    Interview

    I applied on the Facebook careers website. A recruiter reached out; talked to me about my interests and why I was looking to join Facebook. Followed by this, I had 2 video interviews: one on Product Sense and one on Execution. Each was 45 minutes long. Within 1 day, I was invited to a in-person loop at Menlo Park. I had 3 interviews: Product Sense, Execution and Leadership. Within 1 day, I got a rejection. Please note that Facebook does provide very detailed interview feedback. I had excellent written feedback for the video interview round. I had poor feedback on the in-person Product Sense interview: the interviewer felt that my solutions did not take into consideration the company's mission/vision and objectives. Also note that 4 out of the 5 interviewees were female PMs.

    Interview Questions

    • How would you improve Facebook Birthdays.   1 Answer
    • What metrics would you use to track the improvement of sense of community within Facebook Groups?   Answer Question
    • Design Facebook Groups v2.   Answer Question
    • Tell me about a time you failed. What did you learn? What would you do differently if the same situation arose again?   Answer Question
    • Evaluate Facebook Events vs. People You May Know. If you were the PM on Newsfeed, how would you determine which one to display?   Answer Question
    • What is 1 metric you would choose if you were the PM of Facebook Events? Design features to increase it.   Answer Question
    • Improve a non-tech product.   Answer Question

  7. Helpful (4)  

    Product Manager Interview

    Anonymous Interview Candidate in Menlo Park, CA
    No Offer
    Neutral Experience
    Difficult Interview

    Application

    I applied through a recruiter. The process took 6+ weeks. I interviewed at Facebook (Menlo Park, CA).

    Interview

    Fairly straight forward and clear. Interviewers are ok. Cleared the video but failed on on site.
    Execution is analytical. Product sense can be vague at times. Leadership was purely behavioral.

    HR is very slow. I also they they don't care to inform if you failed. I understand they have a ton of people and can't respond but atleast to onsite people, after promising to send a feedback within 3 hours. Horrible HR. Cannot believe why FB can't fix this.

    Interview Questions

    • Execution - how do measure X ?   Answer Question
    • Product sense: how would you use FB to improve X ? This can be vague or on a topic completely unknown to you.   Answer Question
  8. Helpful (6)  

    Product Manager Interview

    Anonymous Interview Candidate in San Francisco, CA
    No Offer
    Negative Experience
    Average Interview

    Application

    I applied through an employee referral. I interviewed at Facebook (San Francisco, CA).

    Interview

    A few weeks after I applied, I had my first call with the recruiter - very simple, basic Q&A.

    Three weeks later, I had a 30-minute phone interview with the hiring manager who arrived late to the interview. More high-level, talking about my background, how I approached roadmap prioritization, taking features from idea to lunch, what metrics did I monitor, and how did I know what actually impacted those metrics.

    I heard back one week later that I would be moving on, and it took another week for the recruiter to respond to my availability. At this point, I had offers in-hand from other companies and asked multiple times to accelerate the process since I would need to get back to the companies I had offers from, but it didn't seem like she even read my email.

    I finally had my second-stage interviews three weeks after my first-round. I had 2 video calls with an engineering manager and a PM. The PM was nearly 10 minutes late to a 45-minute call. The questions they asked were pretty boring and uninspiring. I didn't really get a great vibe from the interviewers - almost felt like they were arrogant.

    Then, almost two weeks later, my recruiter finally got back to me saying I wasn't moving on.

    All in all, the process took more than 2 months from my initial application and I still hadn't even made it to an offer stage. My recruiter was completely irresponsive. At each stage of the process, I probably sent her 1 email every 3 days, and sometimes it took her more than 2 weeks to reply.

    Overall, a completely terrible process. I had an irresponsive recruiter, and late interviewers who asked questions that I felt didn't accurately showcase my skills, strengths, and prior experience.

    Interview Questions

    • How do you prioritize a roadmap?   1 Answer
    • How would you increase the number of engineers Facebook hires? Brainstorm some ideas, walk me through your process, etc.   1 Answer
    • How would you improve an internal CRM that the sales and marketing teams use? Walk me through what you would do in your first 90 days if this was your project. What metrics would you look at?   1 Answer

  9. Helpful (5)  

    Product Manager Interview

    Anonymous Interview Candidate in Los Angeles, CA
    Declined Offer
    Negative Experience
    Average Interview

    Application

    I applied through a recruiter. I interviewed at Facebook (Los Angeles, CA) in April 2017.

    Interview

    Recruiter was constantly "super busy" and after three weeks was able to get a schedule for phone/video interviews. Before hand I was given the areas that would be questioned, which was nice but ended up being more of a hindrance--more specifically it seemed like a distraction given the interviewers had their own answers/agendas in mind.

    Both interviewers were friendly but felt very fake and when I asked a few questions to clarify and about the company it felt like they didn't care to be there. At the end of the interviews they seemed happy with my answers and scenarios but I was just not excited to be working with them due to what I perceived as arrogance.

    The frustrating parts were the 1) slow process, 2) "you want to work here more than we want you to work here" mentality across the board, and 3)the lack of clear direction on what I would have worked on if I accepted the position.

    Interview Questions


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