Fox Rehabilitation Interview Question: How can we get more Facebook ... | Glassdoor

Interview Question

Social Media/Digital PR Manager Interview Cherry Hill, NJ

How can we get more Facebook likes?

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Interview Answer

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'Likes' should no longer be looked at or measured as a key performance indicator (KPI). Likebots and spam accounts can increase brand page 'likes' but what is most important is your fan engagement. What is the use of 1 million page fans if only 300 of them are engaging with your content? Facebook removed inactive accounts & spam accounts a few years back and overnight brands lost hundreds and thousands of 'fans', but worse - the money they had spent to acquire them.

Jenna on Apr 7, 2017

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